T-Mobile Debuts new Family Plan – $100/month for 10GB of LTE with 4 lines of Service

July 28, 2014 - Written By Alexander Maxham

This morning, T-Mobile announced a new plan, with their CEO John Legere taking stabs at AT&T early in the morning. It’s not even 10am and he’s already calling out his competitors. Basically this new plan offers 10GB of LTE for four lines of service. Now unlike some of their competitors, this is 2.5GB of data per line. So it’s not just 10GB to share amongst 4 people. Which I think this is a bit better, but that will also all depend on your use case. In addition, you get unlimited text and minutes as well as unlimited roaming data, and all the other uncarrier bonuses, like Music Freedom. I have to say though, $100 for four people is a pretty good deal. Especially with 2.5GB of LTE each. Remember that you’ll get throttled after that point. So instead of just losing data altogether or getting overages, you get slower data. Check out the table at the bottom of this post to see how it stacks up to the others.

Here’s what Legere said in his post this morning:

“I had to laugh.

Leaving my office last week, I pulled alongside a bus covered with yet another ad for AT&T’s “Best-Ever Pricing” for families. These ads are everywhere. AT&T’s sinking some serious dough into marketing their latest-greatest family pricing, which strikes me as funny. Because their deal is no deal at all, and next to T-Mobile’s Simple Choice Family Plan, AT&T’s “Best-Ever Pricing for Families” is a joke.

When I pulled up to that ad, I also knew we were about to blow AT&T’s “Best-Ever” completely out of the water.  Because starting July 30 through September, a family of four can get up to10 GB of LTE data – 2.5 GB each – until 2016 on America’s fastest nationwide LTE network with all the Un-carrier benefits for just $100 a month on T-Mobile.

So, here’s the math:  AT&T’s “Best-Ever Pricing” four lines for $160 vs four lines for $100 with T-Mobile—with unlimited talk, text, and data plus up to 10 GB of LTE data on our data-strong network. Plus, their “Best-Ever” deal comes with a boatload of crap – domestic overages, international roaming fees, hidden device subsidy costs, and on and on. 

It doesn’t take a genius, right? That’s $60 in your wallet every month for a family of four —or $1,440 over two years. What would your family or small business do with those savings?

It infuriates me that they’re selling this to hardworking families who could use that money for more important things.  And they have the nerve to call it “Best-Ever Pricing.”  I just couldn’t stand by without speaking up and calling them on their BS.

So, I asked my team for this breakdown below that spells it out in black and white. Yes, AT&T’s “Best-Ever” ploy is terrible, but Big Red and the Framily aren’t any better. “