Samsung, Apple, and LG Lose Smartphone Marketshare in Q2 2014

July 29, 2014 - Written By Alexander Maxham

As usual, IDC has just released their smartphone marketshare numbers for Q2 2014, which ended on June 30th. We’ve already seen the tablet marketshare numbers, and they were right where we expected them to be. Now we’re looking at smartphone numbers. Now remember that this isn’t just the US, but the entire world. It’s interesting to see that it’s Samsung, Apple, Huawei, Lenovo and LG (in that order) in the top 5.

As of Q2 2014, compared to Q2 2013, Samsung lost roughly 7% marketshare year-over-year. Going from 32.3% to 25.2%. While Apple didn’t see as big of a marketshare decrease, they still went from 13% to 11.9% year-over-year. LG also saw a slight decrease in marketshare. Going from 5% in Q2 2013, to 4.9% in Q2 2014. Meanwhile, Huawei saw a 2.6% increase year over year and Lenovo saw a 0.7% increase year-over-year. So the Chinese OEMs are really starting to do pretty well. I mean they’ve overshadowed the likes of HTC, Motorola and even Sony. The thing to remember is that China is now the largest smartphone market. So the Chinese OEMs are hitting the Top 5, just by selling devices in China. Which is kinda crazy.

While Apple and LG did see rather small decreases, Samsung was the only one that shipped less devices in Q2 2014, than in Q2 2013. They shipped 77.3 in Q2 2013, compared to 74.3 in the past quarter. Everyone else saw double-digit growth, and Huawei saw a whopping 95.1% increase, which is pretty insane. Maybe this is why we saw Samsung going on a hiring spree lately to find some new ideas and find the next big thing. While marketing is doing well for Samsung – heck they spend more on marketing than most OEMs make in revenue – it looks like that won’t be enough for them.

How many of you are surprised by these numbers? Be sure to let us know in the comments down below.