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Google Creative Labs Unveils The Cube, an Interactive Music Video Experience

July 2, 2014 - Written By Jeremiah Nelson

Google likes music, and they like doing fun things with music. Their latest experiment is something called the Cube. It was created by Google Creative Labs and an electronic duo called The Presets. It was built to be “an experimental platform for interactive storytelling”, whatever that means. What it actually is, is a really cool way to experiment and explore sound and visual elements. The song behind the Cube is called ‘No Fun’. You interact with the music by clicking and dragging around, manipulating the Cube and thus manipulating what you see and hear.

The Cube only works on Android and in the Chrome browser. The song that is featured is only available for purchase for 48 hours directly from Google Play Music. After that, that’s it. This is a multi-sided attack or marketing, packaged in a really cool multimedia production. There are a couple of stories to watch on the Cube, too. The Presets put it this way: “What the users end up doing with this Cube is probably a lot more interesting than any music video that we can make with it.”


Google is showing off a bit more than just the engineering and algorithms that we’ve come to expect from them. They’re displaying a fun side to the company, and creating a bit of art in the process. Google has done similar interactive features with music from the Arcade Fire in the past. With the Cube, they are saying they want to build a platform that they can use to create more art like this in the future. Some of the possibilities include using the Cube, or other shapes, for ever-changing art or visual displays. Other shapes could be used instead of a cube, and short movies or photo displays could be set to different music or sound.

Whether it’s a project with music or video or sound or photos, the Cube is a cool idea. Take some time and play around with it. There’s a “making of” video that you can view below, too.