AH Google Glass

Android Headliner: Glass Continues To Excite But Is It Losing Steam With Average Consumers?

July 13, 2014 - Written By Justin Diaz

Ever since the first time most of us technophiles saw Google Glass, we were probably excited to say the least. At first you may have thought, “oh cool, a fun new toy.” That inward thinking response may have quickly turned into a whole lot more though as we began to see the potential in what Glass could do and how it could be used. The idea behind Glass was originally to deliver a way for users to have an immediately quicker process to grab the information they need, much like they might use Google Search for on their mobile devices. It has grown into much more than that now and we’re seeing all kinds of people use Glass for things we might not have imagined in the beginning like games, how to videos, travel experiences and sharing all kinds of memories. Glass is even now being used to enhance teaching in some universities, and doctors and surgeons are using it in hospitals.

For all it’s excitement with the mainstream tech crowd though, is Google Glass losing steam with the general consumer market? Glass has been in development for years and it has been a little over two years since it’s initial announcement, and currently Google’s heads up display of sorts is still in a beta phase. There is plenty of work to be done to get things to where Google wants them for Glass, how much time is too much time though before the average consumer that had any interest at all in this device decides to move on to another product that is already available? Don’t get me wrong, I myself am extremely excited about Glass and whether it takes 5 more months or another two years before a final revision consumer ready model reaches the market, I’ll have money set aside to get my very own pair. Not all consumers are as dedicated to a product though and for some the excitement begins to wither and die just a little bit with each passing day. The OnePlus One can be a great example of this although in a tad bit of a different scenario. There was plenty of hype about the phone early on but now that it has been a little past the perceived launch date, along with factors like the invite system, there are plenty of consumers who already lost interest.

The same could be said for Glass, although Glass seems to be having a slightly easier go of it because it’s in an entirely different class of electronic. It’s a wearable, and there aren’t as many wearables out there as there are smartphones, let alone very many devices that you can wear like glasses that do what Glass does. For this reason it may have not lost as many consumers interest as it would have if there were already a decent number of available products that did the same thing. Things like this must be food for thought though with Google and despite them running the risk of losing a potentially large chunk of interested buyers due to time waiting for the product to release, there’s something to be said for the path they’ve taken. They’re taking their time to make sure that Glass is absolutely everything that it can be and they’re not trying to cut any corners. The point of a beta phase like this or any other for that matter is to find out where they need to improve the product.

Sure, they could simply rush this to mass production and have it out before the end of the summer if they wanted to, especially now with how far Glass has already come. There are still glaring issues with Glass however that need to be addressed and Google knows it. They’re finding out from the people that are already using the device what they like and don’t like and they’re trying to improve their product in those areas and fine tune it to perfection. They want things to go as smoothly as possible when they launch it commercially and there’s nothing wrong with that. When you consider the amount of negative press it has already received over privacy matters, making sure that Glass shines in virtually every other area might not be such a bad idea, even if it is a rather lofty goal. Glass is unique and has tons of potential, but whenever Google decides to release it as a final product there will be more than a few things that the average consumer will be looking for. An affordable price, a design that isn’t too crazy and perhaps a little more socially acceptable, and enough functionality to warrant using it as opposed to just pulling out their phone.