Today, SwiftKey is announcing a new version of their Android app that should be live in the Play Store later today. It’s a pretty big update, in fact they are reducing the price of the keyboard to free. That’s right, SwiftKey will now be free, however, they will still be monetizing the keyboard with the SwiftKey Store. The SwiftKey store is launching with 30 new themes, most of them are paid. Which is where SwiftKey will be making their money. There is also a new default keyboard theme called “nickel”, SwiftKey has finally brought the Emoji keyboard out of the beta for us all to use now. We’ve got a dedicated number row and improved prediction as well. There are other fixes in the update, but that’s about it.
Tomorrow, we’ll have Joe Braidwood from SwiftKey on The Android Headlines Show, so if you want to ask questions be sure to tune in at 9:30pm ET to ask away. As he won’t be with us for the entire show.
It’s great to see this update from SwiftKey, I’ve been using it for a bit now and really like it. The decision to go freemium was a good one from SwiftKey, as I recommend this keyboard to everyone, but not everyone wants to pay a couple of bucks for a keyboard. We’ve got the full press release from SwiftKey down below for those that are interested.
Android best-seller SwiftKey goes free, launches theme store and rewards loyal users
‘Mind-reading’ app adds user-driven enhancements; removes price barrier to bring keyboard technology to more users worldwide
San Francisco, CA, June 11, 2014 – SwiftKey Keyboard, Android’s best-selling paid app, today sheds its $3.99 price tag to become free. This shift comes alongside an update to the app that introduces dozens of new free and premium keyboard themes, giving users more customization choices for their on-screen typing experience.
SwiftKey Keyboard replaces a mobile device’s keyboard with one that understands language and learns your personal writing style. These insights improve typing with more accurate autocorrect, prediction of your next word and other innovations like SwiftKey Flow, which lets you type faster by sliding your finger across the screen. The app launched in 2010 to critical acclaim, and is one of the world’s best-selling Android applications, spending more days at number one on Google Play than any other paid app.
Today’s transition to free gives all Google Play users access to that award-winning software at zero cost. This means that all of the market-leading features that have defined SwiftKey’s success as a paid app are now completely free. The move accelerates SwiftKey’s ambition to reach millions of new users, especially in developing economies. It also creates a more sustainable business model in the app, where users can choose to pay for themes and other content to further enhance their experience.
In making the transition, SwiftKey is rewarding loyal users who have previously paid for the app. These users can download a $4.99 “Premier Pack” of 10 themes free of charge. The app’s core functionality remains intact.
In addition to new themes, today’s update brings several other user-requested improvements. Support for over 800 emoji is now integrated directly into the keyboard, with a new prediction feature that learns how emoji are used and predicts them as you type.*
An optional dedicated number row is now available for the keyboard, making it easier to input numbers. SwiftKey’s word prediction engine has also been improved, with better autocorrect and more accurate gesture typing, and new global languages have been added, bringing the total number supported to 66.
SwiftKey co-founder and CEO Jon Reynolds said: “This is the start of an incredibly exciting phase for us as a business. We have made the decision to go free to better enable everyone, everywhere, to use SwiftKey’s market-leading technology without payment being a barrier. We’re focused not only on reaching more users with our powerful technology, but on building great content and features to engage them.”
SwiftKey co-founder and CTO Ben Medlock said: “With the latest version of SwiftKey Keyboard, we’re providing an even more intuitive and personalized experience for our users, which they’re increasingly expecting. We’ve expanded our design team to focus on developing creative and beautiful user experiences. Our commitment to innovation has never been stronger and we are looking forward to sharing more exciting developments in the future.”
This updated version of SwiftKey Keyboard will include:
Stocked at launch with over 30 brand new themes, the SwiftKey Store will be regularly updated with fun customizable content.
New default theme
In addition to the new themes in the Store, SwiftKey Keyboard now features a clean new default theme design, ‘Nickel’, available free to all users. Nickel was designed to be a modernization and ergonomic improvement to SwiftKey’s ever-popular Cobalt theme.
SwiftKey’s trademark prediction technology learns and proactively suggests from more than 800 emoji which are most often used with specific words and phrases.
Due to popular demand, this latest update introduces an optional number row for quick access without switching layouts or using long-press.
Improved prediction engine
Investment in SwiftKey’s core technology is higher than ever with a host of prediction engine improvements, including better support for complex languages and multilingual typing. Capitalization has also been enhanced, as well as the technology’s overall learning ability.
New language support
Support for Belarusian, Mongolian, Tatar, Uzbek and Welsh has been added.
New and improved flow trails
This gesture-based feature has been improved for better visibility and faster, more accurate input.
*Emoji are only supported on Android versions 4.1 and above. To enable emoji prediction, go to Settings > Advanced, and select the box marked “Emoji prediction.”