Sprint sent out invitations to an event that they will be holding on June 23. The event’s invitation read “THIS is Happy Connecting”. The term ‘Happy Connecting’ has been used since Sprint introduced its Framily Plans, and most likely relates the event to some improvements or additions to the Framily lineup or model.
Let’s do a quick review of some of the features that Sprint has made a point of advertising and highlighting in their Happy Connecting Ads. First, there’s the tri-band LTE network that all of Sprint’s latest devices have access to, promising faster and more stable speeds. With the introduction of Gor-Don, the goth family member, the separate bills that each person has is given the spotlight, and that in turn prevents Gor-Don from mooching further from Chuck, the member with the puffy dirty-blond hair and glasses. Jeff Gordon’s addition to the ad campaign showed that people have already begun to build their own Framily plans, and wouldn’t be able to join yours, highlighting the popularity that Sprint is seeing with the adoption of the plans. The ad guest starring Kevin Durant highlights, again, the cost benefit of adding people. And the ad introducing the grandfather highlights not only the tri-band LTE network, but also the improvements to speed, stability (to help not drop calls), and the quality of the calls (utilizing devices compatible with Sprint’s HD voice service).
Let’s look over the invitation itself to see if there are any clues. The Sprint tower with the home in the bubble branches to many things, like the heart (likely meaning fitness, or, in relating to heart rate, increased speeds), a barbell (either having to again do with fitness, or the strength and load capacity of Sprint’s new network), a mail image (most likely for sending messages via text or email, and it being white, how basic of a necessity it still is), the film strip fragment (likely for streaming video over the network or a new service), a car (for connecting to vehicles via Bluetooth or some new capability to be announced later), musical notes (likely for Sprint Live music service), HD in a bubble (for HD voice, obviously), a calendar (perhaps just as part of our connected lives?), a camera (for connecting to share and sync photos on the go), a shopping basket (showing how we can use our sprint phones to get shopping done online and quickly), and a basketball (likely for tracking and watching our favorite sports through ESPN). Make what you wish of it all, but we will have to wait until Sprint’s event on the 23rd for the real deal. Until then, stay tuned if we get more details about the event.