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Samsung Reportedly In The Running To Buy Up Nuance Communications

June 16, 2014 - Written By Justin Diaz

Voice recognition and voice enabled features in devices is becoming more prominent and a huge focal point for many of the OEMs and companies involved with electronics and mobile device manufacturing. Google has the technology it’s built behind Google Now and Google voice search, and Apple has Siri, and of course Samsung has its own version of voice recognition software built into many of its smartphones, tablets, and other devices. Siri and S voice are both powered by Nuance communications though, most notably known for Dragon dictation back in the early days of Android. Apple and Samsung aren’t the only companies that use Nuance however, their communications software is baked into plenty of different things from various companies, Nintendo and Panasonic just to name a couple big ones. Recent reports from the WSJ state that Samsung may be one of many companies looking to snag Nuance in an acquisition.

First and foremost, if this were to happen the most obvious thing to follow would be that all those companies who are currently using Nuance in the many different devices and products that they manufacture and sell, would either have to most likely start licensing the software and technology from Samsung or forego licensing and move to using something else. The question is if they chose to stop using Nuance, what would be their alternative?

Although many companies use Nuance Communications speech recognition software in their products, Samsung is by far the largest and uses it the most. You can find the voice software in many of Samsung’s different mobile devices, TV’s and even upcoming wearables. Samsung could be looking for a way to strengthen and further their own speech recognition by purchasing Nuance, but would it be far fetched to think they might be looking into the acquisition as a possible way to open up another revenue stream through licensing deals? It would certainly be a great way for them to make back some of the money they lost to Apple in recent litigation, that is of course assuming they actually buy Nuance and that Apple would continue to use Nuance to power Siri if that happened.