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HTC Getting Ready to Release M8 ‘Ace’?

May 7, 2014 - Written By Tom Dawson

We’re pretty sure that everyone at HTC will admit that the M8 wasn’t the best kept secret of the smartphone world, and it looks as if the company’s upcoming smartphones are already being subjected to leak after leak. We’ve heard the names ‘Ace’, ‘Prime’ and of course ‘Mini’ surrounding the M8 codename and details of the Prime leaked out very recently, but the Ace has been something that we’ve not heard much about. Now though, it looks like HTC themselves could be teasing the upcoming device on Chinese social media.

According to rumor, the M8 Ace is to be a more affordable, more fashionable version of the M8 that uses plastic instead of the famed metal build in order to keep the cost down. It’s thought that the M8 Ace will be a way for HTC to offer some of their key features – such as BoomSound – to those that don’t wish to spend the extra cash on the M8. HTC has recently taken to Sina Weibo, teasing an upcoming device with the tagline “to win a war, you have to start one” and the people pictured in the promos look to be pretty fashionable. In fact, one of the promos reads “fashion does not mean luxury, but things over the [value]”, which despite the clunky Chinese translation hints that the company is working on something designed to be fashionable. You can take a look at the promos in the gallery below.

With little else to go on, there’s no telling just what HTC is to announce in the near future. As the teaser are Chinese, there’s a good chance that this is another device in the Desire line, phones designed to offer decent performance and specs while also appealing to the buying public. Still, another high-profile device launch for HTC couldn’t hurt as the M8 seems to be doing pretty well for the company at the moment. Is the M8 Ace likely to be a fashionable plastic-clad device? Let us know what you think in the comments below and over on Google+!