LG-Logo-AH-2

LG to Put ‘Odin’ Into Mass Production “Soon”

April 10, 2014 - Written By Tom Dawson

With technology giants like Samsung and Apple designing – and in Samsung’s case producing – their own mobile processors LG didn’t want to be left out and so for years rumors of an LG-designed System-on-Chip have been swirling. Odin is the name for the LG’s designed mobile processor that’s now said to be entering mass production later this year. Rumors surrounding Odin have been around for years now and at one point the general consensus was that LG was looking to utilize the big.LITTLE that ARM designed some time ago. Apparently, the idea was that LG would be pairing four Cortex-A15 chips together with four Cortex-A7 chips to deliver good performance as well as decent battery life. Since then however, a lot has changed in the ARM processor world, so with with Odin apparently rolling off the production line soon, just what will LG do with it?

Unsurprisingly, we shouldn’t expect Odin to be the beating heart of LG’s upcoming G3, not only does the Korean giant have a good partnership with chip maker Qualcomm, but an unknown processor at the heart of a flagship device wouldn’t do well in marketing terms. More likely is the idea that LG is going to be using Odin in their lower-end devices in order to deliver quality performance at a decent price. We imagine then, that LG would probably be using something like the newer Cortex-A53 design, which is not only 64-bit, but essentially a more efficient Cortex-A7 design. According to Korean media, TSMC (Taiwan Semi Conductor) is – unsurprisingly – said to be producing the chip for LG using a 28nm process.

The lower-end budget market is an important one for LG, especially in parts of Europe. You might be wondering why LG needs to go their own route with processors, considering MediaTek produces a CPU for pretty much every price point. MediaTek doesn’t have a good track record (or one at all, really) for supporting their chipsets, so being able to produce their own chips would allow them more control on the software side of things as well as being able to better support them in the future.