Chromecast-AH-1

On Launch Day, Google’s Chromecast Sold Once Every 4.5 Seconds in the UK

April 1, 2014 - Written By Tom Dawson

Googles’s Chromecast is a great little device that has made streaming media from online outlets like Netflix (and now many more) for ridiculously great value. At $35, the Chromecast was an instant success in the US, selling out the moment they went on sale. It’s not surprising that Google has a winner on their hands here, it’s a simple and easy-to-use solution to get media onto the best screen in the house. It’s discrete, affordable and works with existing technology with only a couple of minutes set-up time needed. Having been on sale for some time in the US, it’s no surprise to us that the Chromecast is taking off in Europe as well.

The Chromecast has been a hot-seller in the UK particularly, with retailer PC World and Currys revealing that on launch day they were selling a Chromecast once every 4.5 seconds. No matter how you look at it, that’s incredible. For a device that might be easy enough for anyone to use, the Chromecast doesn’t have the sort of mainstream appeal as the Roku or the Apple TV just yet, so it’s definitely a shock to see it sell quite this well. I recently bought my own Chromecast here in the UK, and mt local Currys store isn’t exactly in a bustling metropolitan area, yet the staff did tell me they were surprised how quickly they were selling. There was also lots of stock there, so it looks like Google is ready and willing to keep on selling in these volumes.

Elsewhere in Europe, the Chromecast has been popular in Norway, where it hit the front page of a leading newspaper, and sold out in its first week. The “Chrome” branding here seems to have really done its magic, as Google Chrome is the most popular browser by far and for a lot of people these days it’s the first stop on the Internet train. If you’ve yet to get your hands on a Chromecast – what are you waiting for!?! – then now’s a good time to buy one. Lots and lots of apps now support the Chromecast and they’re still just $35 from Amazon in the US.