Facebook Tracks and Acquires The Moves Activity App

April 24, 2014 - Written By Peter Holden


Another day, another acquisition by Facebook. Back in February Facebook acquired WhatsApp for the princely sum of $16 billion, Instagram some time before that, and today the Finnish company, ProtoGeo Oy has announced that it too has been acquired by the social networking giant. In case you didn’t know, ProtoGeo Oy is the company behind the fitness and activity tracking Moves app which first launched on iOS in January 2013, managing over 2.5 million downloads. It was then released on the Google Play Store where it was downloaded over 500,000 times. It’s safe to say it has been quite popular, albeit not quite a star performer on the Android side of things.

In their blog, the Moves team stated that they “are delighted to announce that Facebook have acquired our company and the Moves app”. Naturally, not everyone feels the same way. As with Facebook’s acquisition of Instagram and WhatsApp, there are people having knee jerk reactions to the news, with at least one facebooker proclaiming that they will uninstall the app(as per picture below). Sigh. For their part, the Moves team emphasised that there are no plans to share the data with Facebook, and that the Moves app would continue as a standalone app much like WhatsApp and Instagram. It should be noted that access to Moves API will remain open.

From the wording of the blog post, it would appear that the Moves team will join Facebook’s pool of developers, helping to build and improve their products and services. Basically Facebook have purchased Moves, for an unspecified amount, in order to plant a footstep into the burgeoning health and fitness software market.  Samsung have their S-Health app, Google have their My Tracks, and it would seem that Facebook want their own version of that.

I’ve never personally used the Moves app, but if you are a frequent user, are you perturbed by todays news? Will you carry on using the app or will you look for an alternative?  Facebook are making a habit of gathering up software developers both large and small, and this surely won’t be the last start-up purchase that we report on. Let us know your thoughts in the comments below or via our Google Plus page.