DSCF6620

According to HTC Exec, the Logo Space on the HTC One (M8) isn’t Wasted Space at All

April 3, 2014 - Written By Tom Dawson

When HTC announced their latest and greatest in with the HTC One (M8), we were all pretty impressed with the design, even though it’s pretty similar to last year’s effort. With subtle changes to how the metal feels in your hand and an overall more welcoming, more curvy feel to it. I have an M8 on my desk right now for review (coming soon!) and it definitely feels a lot more comfortable than last year’s model. One of the bigger departures from lat year’s design is with the buttons on the M8. Whereas last year’s HTC One featured two (yeah, we still can’t believe they did that, either) capacitive buttons on the front of the device, this year’s model features the standard onscreen buttons you’d find on any Android device. So then, with space needed for the buttons gone, what’s that black bar with a logo doing there?

A lot of people have been complaining that the logo bar is simply wasted space on the HTC One (M8) and we can certainly see why people would think that. At first glance, there seems to be absolutely no need for such a thing on the front of this device. However, a lot of folks know better and for those that don’t, HTC’s Jeff Gordon has taken to Twitter to explain just why that bar is there. Speaking about the “empty space” on the M8 Gordon says “That black area with the HTC logo on M8? Underneath is a huge amount of circuitry, antennae, etc. It’s not “empty” by any means.” The M8 is a taller device than a lot of phones with a 5-inch display, and for good reason. The Duo Camera, BoomSound speakers and other technology all take up space inside the chassis, and we’re sure that the bar above the bottom speaker isn’t wasted space.

One thing that I have personally never likes about smartphones today, is that logos simply have to be on the front on the device, it’s pretty annoying. The design of the One (M8) would look much better in my opinion without the logo in that bar. Still, the design language used here is nice and clean and I can find very little else to complain about. Our review will be hitting the site very soon, so stay tuned for more coverage on the M8!