The IUNI U2 Features a Metallic Build, Snapdragon 800 and Starts at $260

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Yesterday was a pretty big day for Chinese smartphone buyers as Oppo finally, officially announced their latest and greatest smartphone, the Oppo Find 7. Oppo’s latest is packed full of specs, including a Quad HD display and a 50-megapixel camera. The Chinese smartphone market might be ruled by big names such as Xiaomi, Oppo, Samsung and HTC, but that doesn’t mean they’re the only brands out there – far from it. In fact, smartphones in China are more abundant than we often realize, and there’s always another company selling something that seems more attractive. In terms of value, that would be the IUNI U2, a new device from a relatively new brand that makes most smartphones seem ridiculously overpriced.

The U2 features all the things you’d want in a modern Android smartphone, a quad-core Snapdragon 800 at 2.2 Ghz, 2 or 3GB of RAM, a 4.7-inch 1920 x 1080 display from Sharp and 16GB or 32GB of internal storage. On the imaging front, the U2 doesn’t disappoint there either, as it features a 16-megapixel rear-facing camera and an UltraPixel-style front-facing camera at 4-megapixels. With Android 4.3 running the show, with IUNI’s own skin on top it’s not running the latest version of Android, but it’s not exactly stuck in the dark ages, either. Other features include full USB OTG support and a build made from materials similar to the HTC One coming in at 145g.

With all of those features baked into some premium materials, you would expect a sizable price tag, right? Well, if you want the IUNI U2 with 2GB of RAM and 16GB of storage you can pick one up for CNY 1600 (roughly $260 here in the States), with the 3GB and 32GB model costing CNY 1999 (roughly $320). Even by Chinese standards, the IUNI U2 is excellent value, and while those prices are just straight conversions the only way you’re likely to get hands on one is via import. Here in the West, we’re stuck with only a few choices from some of the big name brands like Samsung, Motorola and HTC. However, in China they have such a vast array of devices that competition is fierce, resulting in devices such as the U2. Certainly, the U2’s design might not be to everyone’s liking, but I think we’re all a little jealous of the devices that launch in China.

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