Samsung Logo Store 3.2 2014

NA Android Web Traffic Dominated By Samsung, With Android Smartphones Still King Over Android Tablets

March 5, 2014 - Written By Justin Diaz

It’s been said time and time again, Samsung is the biggest manufacturer of Android devices right now. They are clearly a dominant force on the sales side of things. They sell millions more devices than their competitors, and they have proven to be one of the major players in Android over the recent years. With this kind of reputation, it shouldn’t surprise anyone that Samsung devices wear the crown for usage of web traffic on Android devices in North America. According to Chitika and study they completed over a week long period from Feb. 20th to Feb. 26th, Samsung’s North American web usage traffic for Android devices literally towers over all other manufacturers. They hold 55% of usage market share, with the closest being Amazon at 8.2%. In third place is LG also with 8.2%(seems like a tie to me) and rounding out the top 5 are Motorola with 7.2% and then finally HTC with 6.2%.

Chitika states that Samsung’s 55% usage share has earned them an 8% growth over the study that was done for the same statistics last year in July, while the remaining four manufacturers that make up the top 5 from this chart all declined in usage shares. LG reportedly had the smallest decline at only 0.1%. Amazon, Motorola and HTC however all dropped in usage share percentages by .06%, 2.5% and 3.5% respectively. Google, although just outside the top 5 and actually ranking in at #6, saw the largest growth point of usage share percentage, second to Samsung of course, with a 2.1% increase over last year’s study. This no doubt had to do with the release of the Nexus 5, and we’d be willing to bet that the Red Nexus 5 might have had something to do with these number increases for Google.

Outside of which manufacturers hold what percent of web traffic usage, comparing Smartphones and tablets, smartphones still hold the top spot with a staggering lead over web traffic usage on tablets. It might seem a little bit surprising to some of us that use our tablets more than our smartphones for all things web related, but to the majority of people who use the web on mobile devices, their smartphone is something that is always with them, where as tablets are still an afterthought in comparison. Smartphones hold 78.6% of Android web traffic usage to the tablets 21.4%, which is actually less surprising when you consider the larger screens that are coming with smartphones these days, providing a closer experience to web surfing on tablets, but with more portability. These are interesting numbers indeed, the question is, will we ever see the Android tablet take over in web traffic usage in the device type category over the smartphone?

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