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Lenovo’s CEO Talks about Branding Motorola

March 31, 2014 - Written By Alexander Maxham

Earlier this year, we were all shocked to hear that Google had sold Motorola to Lenovo. However, on the other hand it really wasn’t shocking as Motorola had been losing a ton of money every quarter since before Google bought them, and it was driving a wedge between Google and their OEM partners like Samsung and HTC. So Motorola was sold to Lenovo. The deal isn’t yet complete, but we’ve been hearing more and more about Lenovo’s plans for Motorola in the long run. For a little bit we had heard that Lenovo would keep the Motorola branding, especially in markets in which they are already established in, like the US, Latin America and parts of Europe. We might even see “Motorola by Lenovo” branding. In fact, Lenovo has said that they don’t plan to change Motorola at all in those established markets, which is a sigh of relief for Motorola fans and users. But we know something’s going to change. It has too, or else they’ll be continuing to lose money each and every quarter.

Lenovo’s CEO has been dropping hints about what they plan to do with Motorola, but remember that is not the entire plan. Yang will have to wait until the acquisition is approved before he can really put his plans in movement and turn Motorola around, which Lenovo says they can do it in just a few quarters which is something I want to see. With that said, Motorola’s 2014 lineup is already done and was completed under the Google ownership, so we aren’t looking at a Lenovo made Moto X2 coming this summer, or even the Lenovo-made Moto 360 coming next quarter. But those were both under Google’s leadership, which means Dennis Woodside’s leadership as well.

It’ll be interesting to see what happens with Motorola once the Lenovo acquisition is complete. How many of you are interested in what happens with Motorola in the next year or so?