Chromecast Getting Ready for a UK Launch in the Near Future

March 14, 2014 - Written By Jeremiah Nelson

Google announced the Chromecast dongle on July 24th of last year. It was available for purchase on the same day it was announced, but if you live outside of the United States, you’re out of luck. There was a fluke situation where Amazon made Chromecast available for shipping to Australia for a very short period of time, but that was a mistake that they corrected very quickly. Anyone living in another country has just had to sit and wait for Google to make Chromecast available.

It looks like that’s about to change though, according to a Twitter user living in the UK. @Rage06 tweeted a picture of Chromecast stock yesterday that had been shipped to UK retailer Currys PC World. He says that the device itself isn’t showing up in their inventory system yet, but now it’s just a matter of time. Once the device is in the store, it will be on sale soon. Sundar Pichai even went on record at SXSW, saying that Google had planned on this international push, though he didn’t mention any specific countries.

Chromecast is available in the U.S. for $35, although you can find it for a little less if you search. It will more than likely be available for around the same price point in the UK, we’re thinking £30-£40. No official pricing has been announced yet, but we’re sure some pictures of inventory screens will leak now that the device is showing up in retail stores.

Google recently opened up the Chromecast SDK to developers, too, making it easier than ever for devs to create new apps and integrate their current ones with Chromecast functionality.  Sundar Pichai also mentioned at SXSW that Google had moved millions of Chromecast dongles since it’s release last year. It seems that the move to shelve Gooogle TV and focus on Chromecast was the right one for Google to make. Chromecast doesn’t offer the same functionality as Google TV, but it is far simpler to use. When most consumers want their devices to “just work” Google hit a home run with Chromecast. Now users in the UK are going to get a chance to discover that for themselves.