I can’t even remember how long the rumors of the Amazon smartphone have been going on. It’s been going on that long. There’s a new report out today, coming from KGI Securities analyst Ming-Chi Kuo who is known for having a pretty good track record on big smartphone makers Apple and Samsung. Kuo has issued a note to clients about the mysterious Amazon smartphone, which BGR also confirmed has a lot of features which Kuo stated in her note.
“We predict Amazon (US) will launch it’s own brand smartphone in 3-6 months, using the same hardware strategy as used for its e-reader and tablet….The Supply chain will start stocking up materials in Q2 2014 for production. We estimate required components will amount to 700k-1.2m units, and assembly to 300-600k units. Related suppliers will start to see benefits in Q2 2013.” Stated Kuo in her note to clients today. “The key feature of the smartphone, we believe, will be the six cameras. Aside from the main camera which is to take picture and the sub camera, used for video conferencing (these are both found in all smartphones), we think the other four cameras will be sued for gesture control, allowing users to operate the smartphone without touching the touch panel.” Kuo continued.
“Given the highly competitive smartphone market, Amazon will have to provide users with a unique experience to differentiate its phone from other brands. It would do this by integrating the smartphone with its own services such as e-commerce. If Amazon’s smartphone is a hit, we would expect shipments to grow significantly due to the hardware features and business model. At the current stage, when market acceptance is unclear, we preliminarily forecast shipments of 300-600k units in 2Q14 and 2-3mn units in 2014.”
Amazon will not jump all in with large-scale, mass production of their smartphone, is basically what all of this means. Amazon will have the flexibility to scale manufacturing up quickly which is a great asset that a big company like Amazon can enjoy, overall it seems like a very reasonable strategy for Amazon, especially in a quickly saturating smartphone market.
Six cameras on one phone? And we thought the HTC One 2014 had too many with 3. What is everyone’s thoughts on these rumors and reports?