No, Samsung’s ‘Unpacked’ Event This Year Won’t Compete for a Grammy: Going to be ‘Low-Key’

February 5, 2014 - Written By Andrew Port

Unveiling a new device has only recently become something that companies have started doing. Apple’s iPhone got the star treatment back when it was released, and now companies like Asus, Samsung, Google and HTC try to replicate those events in their own unique ways. A lot of you might remember last year’s “Unpacked” event from Samsung where the Galaxy S4 was announced; I certainly do. Radio City Music Hall in New York City was decorated in a tremendous fashion, and a full orchestra started and finished the eccentric event, which included actresses who had to use their S4’s voice activated features because their nails were drying, a business man who needed to use S Translate while he was in another country — suffice it to say, it didn’t get rave reviews. It detracted from the actual device itself, instead drawing our attention to things other than the device. The hype and advertising that Samsung put out to unveil their new flagship was over the top, and everyone agreed. Now, it even looks like Samsung agrees as well.

According to the NYTimes, Samsung plans to go low-key this year. Citing “a person in the smartphone industry,” details are pointing to the announcement event being “more business than Broadway.”  That’s definitely a relief for me. But there’s even more good news than that. Rumors have been floating about that Samsung is keeping things a bit more simple in terms of features. Many people called a lot of the recent features in Touchwiz gimmicky, saying they didn’t serve all that much function other than to impress your friends, and I think Samsung definitely wants to change that. Instead, the company plans on improving other areas that Touchwiz has been lacking, saying that they will make “design enhancements and other improvements” but that overall, the “company is counting on other things, like an expected new version of its Knox security software, to enhance the appeal of its devices to relatively untapped audiences, like business users.”

It looks like the GS5 also won’t be the only thing we see unveiled this time around, as rumors that the new Galaxy Gear will be unveiled along side it. As for Tizen? I certainly hope they don’t emphasize it too much, but expect to hear mention of it. What do you think about this? Did you like Samsung’s event last year? Let us know below!

GALAXY S 4 Unpacked venue image_1

Source: The New York Times|Via: Android Community