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LG Still Plans on Being Third Place by end of 2014 Despite Motorola-Lenovo Deal

February 13, 2014 - Written By Eric Abent

The recently announced deal that will see Lenovo buying Motorola Mobility from Google has a lot of people talking, but apparently we can’t count the folks at LG among the ones who are interested. Speaking to ZDNet Korea at the reveal event for the G Pro 2, product planning head Kim Jung Hoon said that even though there had been a lot of talk about how the deal will affect LG, internally there hasn’t been much discussion.

He also said that LG is still planning on being the third ranked smartphone manufacturer in the world by the end of the year, which is going to be challenging considering this buyout suddenly puts Lenovo into third place globally. Therefore, LG is going to have to fight to take some market share away from Lenovo and Motorola, but the executive seems to be up to the challenge. “We have a plan to reclaim third place in the global market by the end of the year and have no intention to react on each moves our competitors make,” he said. “We challenge them with our product competitiveness.”

Those sound like fighting words to us, but then again, wouldn’t you be at least a little confident in your company after revealing a phone like the LG G Pro 2? Announced earlier in the week, the phone comes outfitted with a bunch of solid specs, including a 5.9-inch 1080p display, a quad-core Snapdragon 800 CPU, and 3GB of RAM. The device looks impressive on paper and pretty in the numerous press shots LG has released, so it isn’t hard to imagine the G Pro 2 enjoying healthy sales on launch.

Of course, while Lenovo and LG duke it out for third with around 5% global market share each, Samsung and Apple make a distant first and second, holding 31.3% and 15.1% respectively. Upon hearing that, it’s immediately clear why third place is so valued among these companies, since it’s going to take a few major shifts in the market to close the gap on Samsung and Apple when they’re ahead by that much. Regardless, LG is still planning on being third by the time we close out 2014, so all the more reason for the company to market the G Pro 2 like crazy and turn it into a success.