Lately, AT&T has been collecting so many J.D. Power awards, and they do deserve them. As much as we may not like how AT&T conducts business or anything, it’s still great to see them getting awards for things like this. J.D. Power conducted their Wireless Purchase Satisfaction survey, which evaluates the overall customer experience in stores, online and over the phone.
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This award, for wireless purchase satisfaction, comes just two weeks after AT&T was awarded for having the Highest Ranked Customer Service Performance, among all the other full-service wireless providers. And what we mean by full-service, are those with their own networks. Like AT&T, Verizon, Sprint and T-Mobile.
“The customer experience is our top priority at AT&T. Being recognized a second time in both the Customer Service and Purchase Experience by J.D. Power reinforces that our focus on the customer is making a difference,” stated President and CEO of AT&T Mobility, Ralph de la Vega. “Our employees are passionate about helping customers find the right solution – that’s what moves the needle. A great customer experience starts with fast and friendly service, and when we combine it with the most reliable network, a superior device selection and great value in wireless plans – we are bringing people the best total package in the industry.”
AT&T also notes some of the key elements that have made AT&T’s purchase experience the best in the industry. This includes streamlining online navigation and shopping, Improved Service from “Friendly Experts”, Employee Training, Interactive Store Design, Faster Retail interactions, and Simplified Plans Add Value.
Congratulations to AT&T for yet another J.D. Power award. Their second one in 2014 already. While some of you may not experience the best wireless purchasing experience at AT&T, the majority of their customers do, or at least more than those at Verizon, T-Mobile, and Sprint. Which is great. Now if only we can get their competitors to compete with this level of satisfaction.