T-Mobile Break Up Letter

T-Mobile is Inviting you To Send a ‘Break Up Letter’ To your Carrier – As Part of ‘Contract Freedom’

January 8, 2014 - Written By Alexander Maxham

We just finished up T-Mobile’s CES 2014 press conference in Las Vegas. Where they announced a boat load of stuff. They announced their Q4 numbers which look really good. They also announced Uncarrier 4.0 and a few new numbers about their LTE network. With Uncarrier 4.0, T-Mobile will pay your ETF fee from your current carrier. Which is a big deal. In fact, AT&T had announced their own plan like this earlier this week. Which we all think was to combat T-Mobile’s CES announcement. However, T-Mobile is taking it a step further. They have a new tool on their Facebook page, technically an app, that allows you to create a break up letter to send to AT&T, Sprint or Verizon.

If you head over to the app on Facebook now, you’ll be asked a few questions, then enter your name and you’ll have your break up letter for your current carrier. Which T-Mobile invites you to share across all of social media. You can even download the letter and mail it in if you want. This is a pretty bold step for T-Mobile to do this, but then again, what did you expect with John Legere in charge? If you were at their press conference today or watched it, then you know that T-Mobile didn’t hold anything back today.

It’s a nice bit of viral marketing on behalf of T-Mobile. And it’s probably the best kind of viral marketing. As you’re giving T-Mobile free publicity with these letters, if you are posting them. But who doesn’t like rooting for the underdog? How many of you are heading over to write your break up letter right now? You can see mine above, I wrote mine to Sprint since they were my carrier before T-Mobile, which I switched last year.Let us know in the comments down below.