Chitika Collage

Chitika: While Samsung Dominates in Smartphones and Tablets – Only a Few Models Are Responsible

January 15, 2014 - Written By Cory McNutt

There is no arguing that Samsung completely dominates the Android market in the U.S. as well as the entire world – both in smartphones and tablets.  Samsung releases several smartphones and tablets each year, covering a wide range of shapes, sizes, and features.  However, according to a study done by Chitika, only a hand-full of models make up the majority of Samsung’s sales. Their study looks only at North America and the smartphone sales percentage are by model of the device and then the tablet percentages are based on the size of the device.

Sales of Samsung models currently used are dominated by the Galaxy S3 at 33.9-percent, a great phone for its time, but certainly outdated by its two-year old status and the second place, Galaxy S4, which had a 23.8-percent of the market.  I suspect we will see that shift this year when the new Galaxy S5 makes its debut and many of those Galaxy S3 users will be ready for their upgrade.

Other points of interest are that the third highest group of 10.4-percent is made up of the catchall, “Other Samsung” devices.  With the older Galaxy Note 2 at 8.6-percent, and the Galaxy S2 at 8.4-percent, a catchall for the remaining Galaxy models is at 8.3-percent. This is telling us that almost 19-percent of older Samsung devices are still being used.  I was also surprised that the Galaxy Note 3 was only at 3.8-percent, although it did not come out to all carriers until the third quarter.

Chitika Survey Tablets

While they broke down the smartphones by models, the tablets usage was broken down by size, so we do not always know whether it was the Galaxy TAB or Galaxy Note series (10.1) being used the most, only what size is most popular.  Looking at Chitika’s data it is easy to see that the 10.1-inch tablet at 53.2-percent and the 7-inch tablet at 40.3-percent – which makes up a total of 93.5-percent, rule Samsung’s tablet sizes.

So while Samsung’s smartphone users tend to lean toward the smaller screen sizes – although some would argue that the 4.8-inch Galaxy S3 or the 5-inch Galaxy S4 are hardly small…they are when compared to the Galaxy Note 2 and Note 3, as well as the two catchalls that are certainly in the 4.5-range. Samsung tablet owners favor two sizes, 7-inch and 10.1-inch, and rarely anything in between. With the many new tablets that Samsung is introducing in 2014, it will be interesting to see if the tablet landscape changes with next year’s study,

Please let us know on our Google+ Page if you own a Samsung device and if yours is one of the devices that make up for the majority of sales that Samsung enjoys.