FILE:  AT&T Posts Loss In Quarterly Earnings

AT&T Offering You $100, If You Open New Lines

January 29, 2014 - Written By Patrick Northcraft

This seems to be the year of offers from AT&T.  First we had them offering a bunch of cash for anyone who switched over from T-Mobile, and now we have them offering $100 to any person who is willing to open a new line on a postpaid service plan.  The deal is usable by both new and existing customers whenever you activate a line that qualifies for the plan, which would appear to be almost any wireless device that uses data.  The deal is good for any smartphone, ‘feature phone’, tablet, wireless home phone, AT&T’s MiFi puck, or any other connected device. Don’t get too excited, however.  In order to qualify for this, you need to remain in good standing with AT&T for at least 45 days, and the $100 credit will be applied within 3 billing cycles.  To put this in perspective, this amount covers approximately one month of AT&T’s 2GB plan ($55/mo. + $40/mo. contract fee).

This move by AT&T shows me that they are very, very interested in tempting new customers away from their competitors, namely T-Mobile.  The feud between the two has escalated very quickly as of late, and it will be interesting to see exactly where it leads us.  The UNCarrier currently has some great deals going for them, being one of two carriers, the other being Sprint, that offers unlimited data as a standard.  AT&T does not even offer unlimited data on their website, with their highest data plan being 50GB for $375/mo., an amount of money I cannot even fathom spending on cell service.  Ironically, we haven’t had as many reports of AT&T’s main competitor, Verizon, offering as many deals.  It would seem to me that AT&T is getting concerned, even though they have been crowned as the best carrier in the US.  It will be interesting to see what comes next from the telecommunications giant.  Hopefully, they continue to offer more deals and bring down the costs of service.  After AT&T reported a massive profit in Q4 2013, it would seem that they are looking to keep the momentum rolling, and trying to get new customers.  Do you think this move is enough for them, or do they need to offer more to entice people?  Only time will tell.