Uncarrier 4.0 Is Coming; January 8th Announcement Will Happen At CES
Recently we wrote about T-Mobiles plans to move forward with their uncarrier strategy, which would put the game changing ideas of John Leger’s that put customers first in it’s fourth phase. Today, thanks to AllThingsD we learned that an announcement concerning the next phase of the uncarrier plan(uncarrier 4.0) will come up at CES in Las Vegas on January 8th. The fact that uncarrier is moving forward at all is another huge step for T-Mobile, as they have done so much for customers already with the three previous phases of their plan. Uncarrier originally began with the idea to offer customers handsets on no contract plans, without a subsidized price point, by breaking up the retail cost of the phone in payments while subscribing to a new uncarrier plan, and T-Mobile did just that.
Now, the fourth installment of T-Mobiles ‘customers first approach’, promises to shake things up even more. The company has sent out invitations to the press, with a bold statement that simply says, “This one you aren’t gonna believe.” We won’t believe it indeed, at least until we learn what it is. Once Jan. 8th rolls around and CES is under way, we’ll be all ears to learn what T-Mobile has planned next for customers. If it’s even half as good as what the rest of the phases have been, it’ll still mean good things. Rumors are that it might include a way for T-Mobile to help customers out of their existing wireless contracts from competing carriers.
If that’s the case, we expect that T-Mobile will be gaining plenty of subscribers this year. Keep in mind this is just a rumor, but if it did pan out to be true, it would be the most daring move yet from John Legere and Big Magenta. Daring moves and bold ideas seems to be John Legere’s MO, as he finds the time to hang out in retail channels like in the photo above, and finds no qualms with calling out rival CEO Randall Stephens via twitter like in the tweet below.
We only have a couple more weeks, and than we’ll be learning what uncarrier 4.0 is all about. Is anyone out there just as excited as we are to find out what T-Mobile has in store for us? Keep your browsers tuned to Android Headlines, we’ll let you know what we know as soon as Jan.8th hits. Hit us up in the comments on our G+ post with a hashtag supporting T-Mobile if you got love and aren’t afraid to admit it.