Tablet sales 2013 Christmas

Samsung Tablets Get Big Boost in Sales From Christmas Shoppers

December 31, 2013 - Written By Cory McNutt

The number of tablet sales are expected to keep on rising, 285 million tablets worldwide in 2104, with 70 million sold right here in the U.S…and you can be sure that Samsung is pulling out all of the stops to be number one. If the forecasters are correct, then Samsung will lead the way in both the U.S. and worldwide, in fact, Samsung wants to sell 100 million tablets in 2014.

Onswipe, an online publishing company, keeps track of which tablets visitors use on their site…an estimated 31 million visitors per month.  They wanted to compare the percentage of use “before” Christmas – December 19-22, and “after” Christmas – December 26-29.  This way they could presumably see just how many of which branded tablet visitors were using before Santa delivered and after to see just what brands, if any, increased, from their Christmas tablet gift.

Tablet sales 2013 Christmas

Based on Onswipe’s findings, Samsung came out the big winner with a growth of 50.4-percent between the before and after scenario.  The Nexus 7 was second with a 33.8-percent growth, which was off from the 56.8-percent it received last holiday season.  Coming in third was the Apple iPad, showing a 20.8-percent growth, which was down from the 27.7-percent jump that Apple’s tablets enjoyed last year.  Fourth place was held by the Amazon Kindle Fire with just 19.5-percent increase during the before and after period, however, it was a huge drop from the 74.6-percent jump from the 2012 Christmas period. It could be that the lower cost Android tablets are starting to eat away at the Kindle market share.

Onswipe’s Chief Marketing Officer Jason Baptiste offered some more statistics of interest on how long a session visitors had at their site, based on the brand of tablet.  The average session time for Samsung users was 3 minutes and 9 seconds, after Christmas versus 3 minutes and 32 seconds before.  An iPad user had an after score of 4 minutes and 3 seconds versus 4 minutes and 12 seconds before.  Kindle showed the most session time of 4 minutes and 51 seconds.  I am not exactly sure what those numbers prove, but Baptiste is certainly an Apple fan from past remarks that he has made, so possibly he is “proving” that iPad users utilize their devices more than Android.  In fact, when asked by Techcrunch if he has changed his view of Samsung because of this he said:

“Though they enjoyed more growth post Holidays, Samsung is still very tiny compared to the iPad and the same goes for the rest of Android.  What will be interesting is seeing whether people still use Android tablets 90 days out from now.”

Let us know on our Google+ Page what kind of tablet Santa brought you for Christmas or what you next tablet purchase will be – Android or iPad.