Cyber Monday turned out to be a sad day for Motorola and hopeful Moto X customers. Motorola had plans to kick off a Moto Maker sale with Moto X available from any of the four major carriers with $150 discount. However, the initial high volume traffic on the site made the servers to crash, pausing the sale. It looks like Motorola had not expected to see so many customers for Moto X.
Motorola gave themselves 9:30 EST as the deadline to fix the Moto Maker while they chalked out backup plans. The Moto Maker sale was supposed to go live on 9AM EST, but even after 30 minutes when the site was not fixed, Motorola announced their backup plan as promised. To make up for keeping the customers hanging Motorola wants to offer the promotional discounts on Wednesday December 4th and again on Monday December 9th with the number of units being doubled. The Moto Maker offer will go live at 12ET on these dates. Through the Moto Maker offer customers would be able to get the Moto X 16GB model for $349.99 and 32GB model for $399.99.
At the time of writing the article, ¢â‚¬ËœWe¢â‚¬â„¢ll be back soon!¢â‚¬â„¢ banner was still hanging on the Moto Maker website. It seems the glitch was just with the Moto Maker because Motorola announced that Moto X Dev Edition devices with the deal were sold out. We certainly hope the Motorola has made all the arrangements for smooth shopping experience next time the deal goes live. They must have lost lots of customers during the Cyber Monday deal, they will surely not want to repeat that again.
In a blog post over at Motorola, CEO Dennis Woodside had this to say:
“I want to apologize to our customers and fans for the issues we experienced on our website with our Cyber Monday promotion. I want you to understand what happened, and what we are doing to rectify the situation.
First, we misjudged the overwhelming consumer demand for Moto X, which was far greater than we expected.
Second, our pre-sale site testing was not sufficiently extensive. Testing failed to reveal weaknesses caused by large volumes of concurrent orders flowing through the MotoMaker customization engine.
Thus, when we opened the promotion this morning, an extraordinary spike in concurrent orders caused our website to go down. We couldn¢â‚¬â„¢t fulfill orders. The site became unstable. While some orders were filled, many customers tried all day to place their orders, unsuccessfully. Customers were left frustrated.
We have since found a solution that we believe addresses the concurrent order issue. Motorolans are hard at work right now, implementing that solution.”
If do not know about the Moto X or sceptical about getting one, you can read our review here and decide for yourself.