Moto X Gets an Interactive Ad in Wired – Allowing you to check out new Custom Colors Before You Pull the Trigger

December 19, 2013 - Written By Alexander Maxham

One of the most compelling features of the Moto X has been the fact that you can choose what color phone you want, but then it doesn’t just stop there either. You can change the accents, get it engraved and much more. Motorola was rumored to have a $500 million marketing budget for the Moto X, which we assume Google is footing the bill for. We’ve seen some ads for the Moto X on TV, on the streets and plenty of them on various websites. Although I think I’ve seen more on various websites, since I own a Moto X and a lot of my browsing history involves the Moto X.

Wired’s January 2014 edition of their magazine is going to be pretty awesome. Thanks to a partnership with Motorola. They are using a trio of LEDs, a slab of plexiglass, four batteries and an array of buttons to make an interactive Moto X ad in the middle of the January 2014 issue. This design is going to allow readers to go ahead and “customize” their own Moto X back, using bright LED’s illuminating the phone in 11 different colors. For instance, if you tap blue, the Moto X will then light up blue, and so forth o all the colors. The ad does shut off after a few seconds of inactivity though, which is expected. But those four lithium batteries should last quite a while. This should really help boost Motorola’s sales on the Moto X. At least I hope it does, as it’s a pretty great phone.

The advertising company behind this, Digitas, said that creating the ad took over 6 months to do. And that over 150,000 copies of Wired in New York and Chicago will include the interactive advertisement. It’ll also be available in newsstands in those two cities as well. So if you’re not a subscriber to Wired, you should still be able to get your hands on one. This ad was probably pretty expensive for Motorola to do, but the amount of publicity they will get should pay off, as there’s already a ton of people talking about it today, and the magazine hasn’t even hit newsstands yet.