Samsung has been making a push to enter the B2B sector and offer corporate customers a new solution to their mobile security needs. With Blackberry slowly fading out of the picture, Samsung earlier this year saw fit to unveil and release their own brand of mobile security called KNOX, in hopes of grabbing up as many corporate contracts as they can. While the idea to offer their customers a security option that allows them to use the most popular Android Flagship smartphones, thus far KNOX hasn’t quite been making waves like Samsung was hoping for.
The reasoning behind this short setback according to the WSJ is because of early release bugs in programming, and delays to get the software out to users. The US Defense Department is among those that have been rightfully frustrated over how the functionality has been up to this point.
Samsung is first and foremost an electronics company, and even though they are beginning to offer solutions in the mobile security field and all things attached to it, the fact remains that this is still a new venture for them and it won’t be without its hurdles and roadblocks. Blackberry would be wise to take advantage of these occurrences and make some useful strides in the security market, especially if they want to hold their place as the number one company that offers solutions in mobile security. Despite Samsung’s setbacks, they obviously have enough capital to better their situation and quickly. Which is exactly what they’ll need to do.
As technology continues to advance forward, so do our technological dependencies and the need for stronger security. Blackberry is a dying breed when it comes to the Mobile OS. What they have left is their presence in the security sector and even that is beginning to wane. Perhaps this is why Samsung made such an effort to push out their own security software in hopes of taking over. All that it seemed to do though was make their entrance premature resulting in more fine tuning and less happy customers. What do you guys think, can Samsung pick themselves up and establish themselves as a well known mobile security solution?