S-Voice-Title

Samsung Lands Siri’s Former Head to Work on SAMI

November 11, 2013 - Written By Alexander Maxham

The former head of the Siri Project over at Apple, Luc Julia left Apple last year after about 10 months on the job. Then Samsung snatched him up. Julia is now the vice president at Samsung’s innovation lab and while you might be thinking that he’s there to work on S-Voice, which is pretty bad when compared to Google Now, well there’s a bit more to this story. Julia is actually working on SAMI (Samsung Architecture for Multimodel Interactions) which is going to be taking things a bit further than you’d think.

Recently, SAMI was demonstrated by Julia as he put on a Fitbit and heart monitor and then weighed himself on a connected scale. Additionally, he was running around the stage to mock a workout. After this show Julia then asked SAMI how he was doing. This is pretty similar to what Apple users can do with Siri. “SAMI, how am I doing” was the command used. The catch though, SAMI offered a bit more in response. SAMI was able to recognize that Julia had reached his exercise goals for the day. This is where SAMI is different from Siri. SAMI is looking to connect other devices, while Siri will only work on specific devices.

What this all means is that you would not have to launch Fitbit to track your daily activity and then launch another app to check your weight progress. SAMI is able to take it all in and present it together. Which is pretty cool. Although SAMI does not do this all on the device, SAMI actually uses the data coming from the other companies. Samsung is taking the data, normalizing it and looking to present it all in a format that the average user would expect. Samsung has been working on SAMI for roughly 6 months now. Things are still said to be in an “early stage” though. This little project is being described as being a “three to five year” project. Which is great, actually. I’m glad to see that Samsung isn’t looking to rush this out like they did the Galaxy Gear.