Huawei Partners with Milan

Huawei Scores with New Marketing Ploy

November 1, 2013 - Written By Samantha P. Hawthorne

In the last quarter, Android manufacturer Huawei went from being the lowest rung of the ladder to landing third in the IDC’s list of top five worldwide smartphone distributors. Today the Chinese company made a move that is bound to gain it even more recognition; Huawei and professional Italian football club A.C. Milan entered into a mutually beneficial sponsorship agreement that allows the communications company to use the Milan brand in its marketing endeavors.

As a result of the partnership, Huawei will be the chief communications supplier for the club. During the term of their three-year contract, the companies will work together to plan and develop further business activities which should lead the way for increased commercial opportunities in the Chinese market. “It is a source of great pride that Huawei has chosen to work with the Milan brand for its development strategies,” said Milan Chief Executive Adriano Galliani.

Huawei Managing Director George Zhao said Milan’s demonstrated leadership skills fits perfectly in line with Huawei’s goal of leading the consumer market. The latest report from the International Data Corporation is proof that Huawei is currently recognized as a global leader in telecommunication technologies. The company will gradually introduce a line of other mobile and connectivity products as it continues to gain leverage in the consumer market. As one of the most popular football clubs in China, having the AC Milan logo attached to Huawei products will no doubt make the two synonymous, thus opening up a variety of possibilities for both parties.

“This sponsorship is a great chance to bring our products to an ever-widening consumer base, not only in the Italian market, but also on a global scale. We are proud to be associated with the A.C. Milan brand, a top performing team that is well associated with our products…such as the Ascend P6 – the thinnest smartphone in the world.”- Daniele De Grandis Executive Director Huawei Device Italy.