Google-Moto Sign

AH Primetime: Motorola is Moving in The Right Direction

November 30, 2013 - Written By Cory McNutt

Motorola got into radios and televisions during their founding in 1928, but quickly got into telecommunications and introduced the first handheld portable telephone – from bag phones to car phones, and finally cell phones.  They sold many mobile phones throughout the 90’s and early 2000’s – remember the great V60 aluminum and the E815 – but it was their most popular phone in 2004, the Motorola RAZR, that was also their last great success.  It is hard to determine how they quickly dropped in sales in the very business field that they had a strong hand in developing – they build quality products and their reception/radio capabilities are still the best that exists to this day.  However, after losing billions, the company was divided up into two divisions and in 2011, Google bought their mobile division for 12.5 billion and forever changed Motorola’s existence.

Since Google bought Motorola, the company has continued to lose money, and Google is OK with that, they expected it, and they have no worries that their mobile division will eventually start to turn a profit.  What people need to realize is that Google allowed Motorola to continue on the projects they were working on; after all, they had commitments to Verizon that needed to be fulfilled.  So their first few devices really had no Google influence – and were made for Verizon’s Droid series, the Droid Ultra, the Droid MAXX, and the forgettable Droid Mini.  Motorola was not afraid to experiment with nano coatings or using kevlar for their cases and even though the Droid Ultra and Droid MAXX were very well received and loved by many, but will never sold enough to make much of a difference in Motorola’s or Google’s bottom line.

Motorola Collage
Motorola V60 —— Motorola E815 —— Motorola RAZR

Google and Motorola are a perfect marriage – Motorola needed some money and a new direction and fresh guidance and Google needed an outlet to spread Android throughout the world, because the more Android that’s out there, the more money Google can make via advertising.  With Google’s influence, Motorola is going in a different direction with a different mindset – don’t use the best display, just a good display – don’t use the best processor, just a good one – don’t crowd it with a bunch of memory, just enough to make it work – don’t burden it with a bunch of gimmicky software, just give it practical, useful, software – don’t crowd it with a heavy skin, leave it run pure Android and optimize everything.  The result is a smooth, fast, and, most of all, a useful device that is a phone for the masses, and that is exactly what Google is looking to build.

Moto Collage
Droid MAXX —— Moto X —— Moto G

I do not mean to get away from my Android roots, but the new Motorolas are like the, dare I say it, iPhone – the Moto X and the Moto G simply work and are going to offer the majority of teens, young adults, and older folks a great device for a reasonable amount of money and it offers many useful features. Diehard tech freaks would never buy a Moto X or Moto G (unless they wanted a second run around device), but Motorola is not targeting that market segment. Motorola is trying to not only sell their devices in the U.S., but around the world to the emerging nations, where the real potential for growth exists. By flooding the world with Motorolas, Google is flooding the world with Android, and that means they will make billions on advertising.

Motorola is not trying to be like the other OEMs – they are following the path less traveled, and along this path are millions of potential customers. Some thought it was odd that Motorola would come out with two phones so very similar, with the Moto G being so much less expensive and sold off contract. It is a unique twist that just may work – Motorola doesn’t really care which phone you buy, because they still make a sale and spread their name and Android. We will not see the full effects of the “new Motorola” for another couple of years, but the ripples of change have started and very soon we will see them hit the shores of many nations – yes, Motorola is headed in the right direction.

In the comments or on Google+, let us know what you think of the new Motorola and do you think they are headed in the right direction.