The Chinese Company Behind GO Launcher EX Has Filed For An IPO

October 29, 2013 - Written By Jeremiah Nelson

The Android app launcher market is full of great options. Nova, Apex, and ADW.Launcher are just a few of the great launchers that I’ve used through the years. GO Launcher is right up there with the best of them. The company behind GO Launcher is taking their business public and has filed for an IPO, according to this SEC document.

The GO Launcher Dev Team has kicked out a ton of Android apps in the last few years. The company behind the GO Launcher Dev Team is called Sungy Mobile Limited. They currently have about 87 million active users around the world. In addition to GO Launcher, they have produced Next Launcher 3D, a ton of widget apps, and more custom launcher themes than you can shake a stick at. Almost all of their apps are designed around helping users customize and personalize their Android home screens.

Sungy Mobile Limited posted revenues of $22.7 million in the first six months of 2013. That revenue is up 87 percent from the same time last year. They profited a net income of $5.5 million in that time period. The company is almost ten years old and started out as a WAP mobile internet portal for Chinese consumers. WAP, or Wireless Application Protocol, is a basic web browsing protocol used by feature phones. The 3G web portal product that the Chinese company runs once handled almost one-third of the entire mobile internet usage in China. With the decrease in feature phone use, Sungy Mobile Limited switched to a new strategy built around developing Android apps. The company made this shift about 3 years ago, just as Android was building its foundation in China.

This new focus on developing Android apps brought us GO Launcher EX. The home launcher replacement has about 10,000 compatible themes. The company also released GO Locker, which is a lock screen replacement that offers more features, like opening apps directly from the lock screen and setting extra PIN codes or passwords for added security. Sungy Mobile Limited makes most of their money through selling paid apps and premium themes, as well as selling in-app ads. More than 40 percent of their revenue in the first half of this year was made up of paid apps and themes. Their old 3G WAP portal is still active and represents about 17 percent of their total revenue.