HTC Chief Marketing Officer Ben Ho Hints at Q4 HTC One Max Release

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The rumor mill is going full blast this time of year. With a slew of new devices coming in the next 2 months, there is a lot of news to uncover and discuss. The HTC One Max is one of those new devices, and it’s one that we want to get our hands on. We know it’s coming, and we have seen leaked photos and renders of it. HTC’s new large screen smartphone is based on the design of the popular HTC One. It could be released in the fourth quarter of 2013.

According to Focus Taiwan, HTC’s Chief Marketing Officer, Ben Ho, said that the company has plans to release “a variant of its flagship One series in the fourth quarter” of this year. We only know about two HTC One variants. One is the HTC Mini that was announced last month. The other is HTC One Max. It seems we have a time frame for HTC’s next big smartphone.

The HTC One Max looks like the HTC One. It may have plastic edges instead of the machined aluminum that is used for the One, but we’re not sure about that. The HTC One Mini has plastic trim. Cost may be a factor in using plastic instead of brushed aluminum. Either way, the rest of the One Max specs look fantastic.

  • 5.9 inch, 1920 x 1080p display
  • 2.3 GHz Qualcomm Snapdragon 800 processor
  • 2 GB of RAM
  • 16 GB of internal storage
  • Rear-facing Ultrapixel Camera and 2.1 megapixel front-facing camera
  • BoomSound Audio speakers
  •  3,300 mAh battery

Ben Ho has also confirmed HTC’s new strategy when it comes to releasing new phones. He says that the company “had launched too many products in the past, so we have become more cautious this year.” It seems that the HTC One Max will be the only other flagship device that will be coming from the company this year. There will be two or three more mid-range devices released before the year is out, but Ho did not provide any more details.

This information from Ben Ho reportedly came from the media event that HTC held to announce their new marketing campaign starring Robert Downey Jr. The marketing campaign, and the One Max, are both going to be huge. HTC is certainly making a push to get back in customer’s good graces, and their wallets. 

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