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Google Glass Awarded Another Patent: Almost Like Pay-Per-View Where Vendors Pay For Your Eyes’ Reactions to Advertisements You View

August 19, 2013 - Written By Cory McNutt

Google Glass is going to be one of the most anticipated products this decade, and why not.  Google has racked up many patents on Glass and more and more Apps are being developed all of the time, and by the time Glass launches there will be plenty of applications to choose from.

The idea of wearing a device that can do so much with simple voice commands or a tap of the temple is daunting:

  • Take a Picture
  • Record What You See
  • Share What You See
  • Get Directions
  • Simply Speak to Send a Message
  • Ask a Question
  • Translate Your Voice
  • Answers Questions Without Having to Ask (If you are at an airport, for instance, and you need flight schedules.

With Glass, there is already swirl of controversy surrounding privacy issues – they are are not even on the open market for sale and yet they are already banned at ten places and I think you can understand why:

  1. Bars
  2. Casinos
  3. Strip Clubs
  4. Classrooms
  5. Hospitals
  6. Cars – Although probably safer than texting, which many still do
  7. Movie Theaters
  8. Locker Rooms/Dressing Rooms
  9. Sports Arenas/Concert Venues
  10. Banks/ATMs

Patent for Gaze

Google is first and foremost all about advertising…that is collecting data and selling that information to manufacturers for money, and lots of it, and most products that Google develops are mainly to help contribute to that goal one way or another.  The latest Google Glass Patent, filed in May 2011 and just granted on Tuesday, is called “pay-per-glaze” advertising, allowing Google to charge advertisers each time a Glass wearer looks at an ad and Glass can scan the user’s eye reaction to see how effective the advertising is by the user’s reaction and if that user may be interested in the product they saw.

Google describes this as:

Pay per gaze advertising need not be limited to on-line advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers, and other forms of conventional print media.  Thus, the gaze tracking system described herein offers a mechanism to track and bill offline advertisements in the manner similar to popular online advertisement schemes.

Cool, or creepy, you got to give Google credit for squeezing every last advertising dollar they can out of a device as “simple” as a pair of Glass(es).  What do you think about Google Glass – are you excited or disgusted by them.