AT&T Wins a JD Power Award for “Wireless Purchase Experience” T-Mobile comes in Last Place

August 15, 2013 - Written By Alexander Maxham

T-Mobile has really been doing a huge turnaround. But going from fourth to first isn’t going to happen over night. And I’m sure the entire T-Mobile team knows that. With that said, AT&T has just won another JD Power award. This one is having to do with Wireless Purchase experience. If you take a look at the image above, you’ll see that AT&T finished at the top, followed by Verizon, Sprint and T-Mobile. It’s surprising that 15 points separated AT&T and T-Mobile. Which means AT&T barely squeaked out with the award.

That means that AT&T has another year full of bragging rights over T-Mobile and rightfully so. But we all know that T-Mobile isn’t going to let AT&T bring them down. Hopefully T-Mobile can get some new JD Power awards in the future, in the meantime they’ll have to dust their existing ones and give them some much needed love.


JD Power also awarded Boost Mobile for having the best wireless purchase experience for the non-contract carriers. Followed by MetroPCS, TracFone, Virgin Mobile, Cricket, Straight Talk and Net 10. Out of those 7 carriers only 40 points separated Boost Mobile and Net 10, which is still pretty good since this is also on a 1000-point scale similar to the contract carriers like AT&T, T-Mobile, Sprint and Verizon.

Back on August 1st, the volume 2 of the JD Power award for customer care was awarded and T-Mobile was edged out again by another nationwide carrier. Guess who? As you probably figured, T-Mobile’s CEO John Legere wasn’t going to take that lightly. Mr Legere, showed how his company has improved from Volume 1 earlier this year and Volume 2. There has been quite an improvement, but remember most customers aren’t going to care to much about these awards. It likely won’t keep customers from choosing AT&T over Verizon, Sprint or T-Mobile. These awards are mostly for bragging rights, which belong to AT&T and Boost Mobile.

You can see the full study from JD Power here. How many of you are surprised to see T-Mobile come in last place? Let us know your thoughts in the comments down below.