Samsung Accounting for 47.2% of Android Web Traffic in North America

July 16, 2013 - Written By Alexander Maxham

We all know Samsung is dominating the Android world. But now we have even more proof that they are, coming from Chitika. The graph above shows web traffic for Android devices in the US and Canada. Chitika is a web analytics firm, and the percentages shown are the number of ad impressions recorded by the company from June 17-23rd of this year.

As you can see Samsung sits at 47.2%, with second place being HTC at just 9.7% then Motorola at 9.5%. Wait Motorola? Yes, the manufacturer that hasn’t released a new phone in almost a year is above Amazon, LG, ZTE, Google, Huawei, Sony, and a few others. Pretty surprising right?

Why is Samsung’s numbers so high? Well for one thing, they are selling Galaxy S4’s like they’re going out of style. That and releasing so many devices. Now most of them aren’t available in the US, but that doesn’t stop those that want to import phones from other parts of the world. That’s probably where Acer’s 0.7% came in. Additionally, Samsung’s marketing skills have really propelled them to being as successful as they are today. I almost see more Samsung ads than Apple ads. Which is refreshing, but I wish other Android manufacturers could do that as well.

I am actually shocked to see Amazon sitting at 8.8% just behind Motorola and HTC here in the US. I guess the Kindle Fire line sells a bit better than I thought, at least here in the US and Canada. Also seeing ZTE with 2.5% was rather surprising, since I can’t remember the last phone made by ZTE that made it to the US.

So Samsung is still dominating, what else is new? Now we just need Chitika or another web analytics firm to show us the data of all smartphone manufacturers, not just Android. Then we can really see how well Samsung is dominating everyone.