Android Headliner: How LG Can Become the “Next Big Thing” in Android
Right now Samsung is running away from the competition in the Android world. While we all know that Samsung makes some great devices, and markets the hell out of them. It’s still great for consumers and the platform as a whole to have competitors like LG, HTC, Samsung, Motorola, etc. Which is a major reason why I always root for HTC, LG, and many of the other competitors. Competition is needed, or Samsung will continue to release devices like Apple. Which is one of the main things we make fun of Apple and their fans for.
Last month, I reviewed the LG Optimus G Pro for AT&T. I was actually quite surprised about how great the device was. Arguably many people say that the Optimus G Pro looks exactly like the Galaxy Note 2 from Samsung. Well it does to a point, but how many ways can you make a 5.5-inch phone look? One of the things I really liked about the Optimus G Pro was that the LED notification light was embedded in the home button. It was actually rather cool, and by far my favorite feature on the Optimus G Pro. I also reviewed the LG Lucid 2 on Verizon a few months ago which is a mid-ranger, but I was also quite surprised by that device. LG seems to have the battery life down for their devices. The Lucid 2 lasted me about a day and a half on a charge, and that was on 4G LTE. Then the Optimus G pro lasted around 24 hours on a single charge on AT&T’s LTE network. Which is a huge difference compared to my Nexus 4 on T-Mobile’s HSPA+ and LTE network. Which has really gotten me excited for LG’s future. It finally looks like LG is ready to get serious in the Android world.
So how can LG take that number two spot? One word. Updates. In the past, LG’s updates have been almost non-existent. Now a big reason for that is that we haven’t really had any flagship LG devices in the US before the Optimus G last fall. And mid-range, and low-end devices don’t typically get updates. But now that we have a couple of flagships from LG here, it’s time for the Korean manufacturer to bring updates to us.
Right now they have the hardware down, and their software is pretty good. I actually quite liked the LG skin on both devices I reviewed recently. Both running Android 4.1.2. So where else does LG need to improve? Marketing. Yes, it’s not just LG that needs to improve there. Almost every manufacturer could do with a larger marketing budget. That’s a major reason why Samsung is so popular right now. Of course, a marketing budget of over half a billion also helps. LG also needs to get these devices on more carriers. Right now the Optimus G Pro is only AT&T. That sucks. I’m sure I’m not alone in this, but if the Optimus G Pro was on T-Mobile, Sprint or Verizon, it would sell a lot more. The Optimus G is on AT&T and Sprint. So LG needs to work with these carriers and get their upcoming G2 on more carriers so more people can enjoy them and LG can enjoy more cash. What company doesn’t want to sell more products?
With all that said. LG does have me excited for their future. So far this year has been a pretty slow year for Android, both in hardware and software. There’s only been a few devices that have really caught my attention. Now if this were 2 years ago, that would be a slow week. Back in 2011, HTC released over 80 devices and variants worldwide. Times have certainly changed. Do you want to see LG challenging Samsung for that number one spot in the next year or two?
Category: Special Features