Peter Chow HTC One

Peter Chou Talks HTC, Rumors and Improvement Strategies

June 20, 2013 - Written By Briley Kenney

Everyone knows that HTC has had a tough time over the past few years financially. For better or worse, it looks like the HTC One has changed that and the brand which actually help secure HTC’s future more than you may think. Spinoff devices like the upcoming HTC One Mini, and HTC One Max will surely help HTC make a full recovery and solidify their place in the mobile market.

Recent interviews with Peter Chou and other employees shed light on how HTC is improving the company, and how they plan to deal with issues that have cropped up in the past.

For starters, Chou identified that HTC’s biggest problem stemmed from the fact that the company was solely focused on pure growth, which made everything blaze by at ridiculously fast speeds. This led to the reputation they have today for releasing way too many flagship devices and leaving early adopters in the dust. Chou also says that because many were focused on staying ahead, it caused poor decisions to be made and glossed over any real goals or milestones the company set. It goes without saying, this hurts the consumers in the long run because rushing out devices too quickly can cause some pretty severe quality control problems.

Chou says the company is moving forward thanks to an increase in marketing, doubling their promotional budget,  and continuously evaluating the status of the company. In other words, HTC is now trying to learn from mistakes and they’re doing their best to keep from repeating them.

“We’ve been working a long time to really understand what it takes for us to build a brand.”

The other employees clearly outlined Chou’s new strategy for the company by talking about his internal reputation. Apparently, he’s a bit of a stickler when it comes to bleeding edge product revisions. Employees mentioned that “a product’s not done until it’s sealed in the box.” That, obviously, leads me to believe he’s made quite a few changes right at the last minute.

Chou also said that he never claimed he would step down from his role if the HTC One met with issues on the market.

“I’m not going to find another job.” 

Also, when questioned about the large number of employees leaving recently Chou said it’s just a “normal turnover.”

“Some people have left, but many others have stayed, so I don’t think it’s a problem… there’s no need to freak out just because a few people have left.”

So there you have it folks, the short and sweet story of how HTC plans to make a comeback. Chou is certainly a respectable man, so let’s hope he gets the job done. The HTC One is a gorgeous device, and I’m sure we all would love to see more handsets just like it. By just like it, I mean in terms of build quality and design- hopefully, they don’t repeat the past and go crazy with device releases again.