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HTC: Execs Departing will be Replaced by the end of June

June 5, 2013 - Written By Alexander Maxham

We’ve reported in the past about HTC’s top-level executives leaving the company as of late. In fact, just yesterday the company’s COO, Matthew Costello left the company, HTC’s Asia CEO Lennard Hoornik and Chief Product Officer Kouji Kodera among many others have left recently.

Ho had an interview with The Wall Street Journal, and which they said these executives had left for various reasons, including opposition to changes meant to turn the struggling company around. “You can’t have 100 percent of your staff agree with every action you have to take to improve the company.” According to Ho. “HTC has to recover its business. We’ve had to make difficult decisions.” Fred Liu of Engineering and Operations has already taken over Matthew Costello’s role in the company. Other’s have already been permanently replaced.

HTC has received much praise for its flagship devices like the HTC One. They’ve still struggled to make inroads in the Android market, especially compared to competitor Samsung. The HTC One was delayed earlier this year due to supply chain problems. Mainly due to the failure to consistently sell previous devices, and the HTC First already been called a disaster and is end-of-life.

But Ho, has said that HTC has overcome at least one of these problems: the component shortages, he insists, are “completely solved”. In the coming year, Ho says HTC will be placing a premium on building its brand, to possibly take on Samsung and their Galaxy devices.

HTC really needs to at least make it. Not everyone wants to live in a world with just Samsung releasing Android devices, that’s why most of us dislike Apple and iOS right? HTC needs to compete with Samsung along with LG and Motorola. Which will drive innovation in both hardware and software. HTC does make some great devices, but I don’t think they are really going to succeed until they can prove that they can produce updates in a timely fashion.