Former HTC Executives Form Together Creating Startup Kazam

June 18, 2013 - Written By Alexander Maxham

Two of HTC’s former executives are hoping to get a fresh start with a brand new company. Michael Coombes, who was the former head of sales at HTC and James Atkins, who was the former UK marketing head for the company stated yesterday that they are launching their own smartphone manufacturer, Kazam. These two execs are promising smartphones that are all about “stunning design, robust hardware, and intuitive technology, underpinned with improved customer service”. Kazam will be focusing on the European smartphone market.

Coombes is going to be the CEO, and Atkins will be the Chief Marketing Officer for Kazam. Both of these executives left HTC back in March, as part of the exodus which lead to many key executives leaving the company. “There is a real opportunity for a new mobile brand to disrupt the status quo,” Atkins said. He continued “We are passionate about delivering a truly positive mobile experience that doesn’t just stop once you’ve bought the phone.”

Of course, Kazam is facing huge hurdles, and Kazam could very well go under. The smartphone business is a very competitive place. After all, if a company with the resources of HTC is still struggling, how much of a chance does a startup have? No matter how much experience they have.

Kazam will focus on the European market, and believes that they can differentiate itself by offering phones that it will continue to support after they’re purchased. Smartphones routinely get software updates, the company will likely offer more support than new versions of the software.

“Kazam’s dynamic structure and focus on local markets means we can react quickly to the ever-evolving and diverging needs of today’s consumer,” Coombes said.

So how well can Kazam do? Well we’ll see soon. It’s always great to have another manufacturer entering the space to compete with Samsung, HTC and LG among the other OEMs out there. So what do you think, can Kazam succeed? Let us know in the comments below.