Samsung Returns to its Roots; Goes After iOS Users in New Ad

| May 4, 2013 | 2 Replies

999224-jk-shin-galaxy-s4

Now that the Galaxy S4 is out and available for you to purchase. Samsung has started their huge marketing campaign for the device. We all knew it would get started sooner or later. After all they did spend $405 million last year in marketing, so you didn’t expect them not to market the S4 did you?

If you remember, their first ads were targeted at iPhone users, or rather iOS users. Mostly with people showing off different features to their friends that are waiting in line for the new iPhone at the Apple store. Basically those iPhone fans got “Samsunged” which was pretty funny. I know I could watch those commercials over and over again.

This commercial entitled “Graduation Pool Party”, shows off quite a bit of different features in the Galaxy S4. From the camera, to its NFC sharing capability, the IR Blaster to control TV, Air View to read text messages without opening the message and a few other gestures. Like waving over your phone to answer it. What makes it funny is the guy that says “Some smartphones are smarter than other smart phones?” Yes, or maybe iPhones shouldn’t be called smartphones? My favorite part is when the guys’ dad is amazed by the camera and really thinks he can smell the ribs from it.

It’s a pretty good commercial, pretty funny too. You’ll definitely enjoy it. You can watch it down below. Let us know what you think about the commercial in the comments below.

YouTube Preview Image

Category: Android Phone News

About Alexander Maxham ()

Alex has been an Android user since the Motorola Droid back in 2010. He's been a huge Android fan ever since using many of the most popular flagships. He's currently rocking a Moto X and a G2.
  • Kizzy Gourlay

    Lol. “I want to share too.”
    “Your phone doesn’t do that”.
    Apple are so far behind Samsung it is laughable.

  • http://twitter.com/HandNF NF

    I can see they did well marketing the air gestures. At first it seemed like a pointless feature but there are some benefits to it.