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LG Aiming to Unify their Design and Improve their Hardware in 2014 – What about 2013?

May 29, 2013 - Written By Alexander Maxham

Lately, the huge argument between Samsung and HTC fans have been Metal is better than plastic, etc. Well LG has heard that and they want to be in the argument. Which means they are looking to improve the quality of their devices for 2014.

LG has plenty of behind the scenes already taking place, next year the Korean manufacturer is looking to deliver some quality products all with an improved and unified design. LG is looking to go big in 2014. During a press conference in South Korea, the design manager for LG had some interesting comments about their future and their “design philosophy” moving into 2014 and beyond.

LG is about to go under a major overhaul, which is for the better. Not that their devices were horrible before, but they weren’t the best either. The overhaul isn’t just going to affect their smartphones and tablets, but their lineup as a whole. Design Lab Manager, Joon Ahn revealed that they will have a unified and completely improved design language and philosophy that will be so new, fresh, and recognizable that their products will be instantly recognized as an LG device. Similar to what Samsung has built with the Galaxy lineup, and HTC is trying to do with the One line.

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The plan for a new design language will be common among many of their products from smartphones to TV’s and even their refrigerators. It’ll be unified into one beautiful product line that will be their trademark design. A huge part of it will obviously be on mobile, since that’s where technology is headed these days. We’re expecting a radical shift in the look and feel of their smartphones and upcoming tablets. We’re definitely hoping for some top of the line build quality as well.

LG is looking to change consumers perspective on them in the coming years. LG has been climbing up the ranks and catching up to Samsung in the past year or so. Which is in large part thanks to Google when they partnered together for the Nexus 4. Which in turn helped LG sell even more Optimus G’s and get people interested in the Optimus G Pro. How many of you are interested to see what LG will change in the coming year or two?