Google Wants to Eliminate Mobile Websites and Create a Seamless Web Experience Instead

May 15, 2013 - Written By Briley Kenney

If Google has it their way, mobile websites will be going away real soon. The idea is to eliminate the many different versions of a website and just boil it down to seamless usage across all devices. One website to rule them all, so to speak.

This afternoon during the Google I/O keynote, Sundar Pichai and Linus Upson showed off a couple websites that work the same whether they are viewed on desktop or mobile. That means eventually there will be no more pesky URLs starting with the letter “m.”

On stage, they demoed two different sites one for The Hobbit, and the other was a racing game that had played the same on a tablet and smartphone. Of course, this is all possible thanks to Google Chrome, which is currently available on a plethora of devices and platforms.

Google chocks it all up to a unique idea called “responsive design.” Basically, the web developer builds a single site, and the website and browser will revamp the output design based on the user’s device. So, if they’re browsing on a mobile device the website and browser are pre-configured to display a suitable version. It eliminates the need to open a different URL completely. Of course, it will take time before websites are updated with the new design techniques. I mean come on, it seems like some businesses are still using an old school website design that looks like it’s from the late 90’s. Clearly, this is not going to happen overnight.

Naturally, some companies will be reluctant about updating their websites which means that mobile sites are still going to be around for some time, but at least this is a step in the right direction. Can you imagine a seamless web experience across multiple devices? Forget dealing with the pesky switch between desktop and mobile versions of a site just to unlock various features. This brings us one step closer to seeing full, unabridged websites on our mobile devices. If the demos that Google showed off earlier today are any indication, the future of the web looks fantastic.

Were you able to watch the Google I/O keynote? What did you think of the demoed websites?