Galaxy S4 taking photo of Eiffel Tower

Samsung Reveals the Galaxy S4 Conceptual Design Process in New Video Ad

April 29, 2013 - Written By Briley Kenney

Samsung is pretty keen on sharing their design process with the world, and rightly so they’ve released nearly a four minute long video that documents the conceptual design process of the Galaxy S4.

In the video, developers discuss the driving ideas behind Samsung’s latest flagship and they also outline how some of the new features came to be. Of course, a lot of the content is geared more towards marketing the device and it becomes increasingly apparent that this is all part of the new “life companion” campaign. Still, it’s rather interesting to hear creative minds passionately discussing a project they worked hard on.

“This year, we’ve decided to go deeper into people’s lives.”

 “How can we change people’s lives for the better?”

Before I drone on about the video, why don’t you take a moment to watch it.

According to Samsung, the Galaxy S4 was “designed with a more rational approach,” and various developers were inspired by elements from nature. I’m not sure about that claim, seeing as you don’t find plastic in nature anywhere, but hey- the Galaxy S4 clearly looks like it came from mother Earth, right?

“In Galaxy S4, the form factor was designed with a more rational approach, and the CMF was created with more emotional elements in mind.”

“A precious stone glittering in the dark, or countless stars sparkling in the night sky, we were inspired by these kinds of elements in nature.”

Of course, a video like this couldn’t be made without adding at least a little hype, and you’ll definitely find some spread throughout. For example, the pretty blatant tagline at the end which claims the Galaxy S4 will offer “a richer, simpler and fuller life.”

I’m not here to lambast Samsung, or any fans waiting around in the bleachers but it’s impossible to deny my amusement with the video. It seems like they put a lot of work into designing a device, which looks remarkably similar to the previous model and uses a plastic form factor.

“Like nothing you’ve ever seen before?”

If you say so, Samsung.

What do you think readers?