Could Facebook Home Be A Big Deal for Facebook?

April 5, 2013 - Written By Alexander Maxham

Yesterday, Facebook Home was announced at Facebook’s HQ. It’s coming to Android next Friday. So is this really a big deal for Facebook or for Android? Well some are saying it’s the most impressive thing to come from Facebook since the ‘Like’ button. Facebook seems to really be looking to increase engagement with Facebook Home. Which I could definitely see that happening with this new product from Zuckerberg’s team. I don’t use Facebook all that much right now, but if it were my launcher I’d probably use it a lot more, which is what Mark Zuckerberg is counting on.

Facebook Home beautifully redesigns your Facebook experience along with your home screen and lock screen. Now you won’t have to pull up the crappy Facebook app and wait hours for it to load, well I’d hope not, the pictures are right there when you unlock the screen. You don’t even need to open up your phone to see what your friends are doing. Zuckerberg said in his little speech yesterday that people look at their phone about 100 times a day, which I believe is a bit more than that, and making Facebook an increasingly engaged product is a smart choice.


So I’ve been listening to a few podcasts today that were recorded today and yesterday, and it looks like the reaction from most tech enthusiasts is that this is a genius move by Facebook. Which it kinda is, as long as they don’t force it on everyone. We also asked yesterday on Facebook, Twitter and Google+ what they thought about Facebook Home. And the reactions were different on each site. Our Facebook fans loved it, while our Google+ fans hated it and our Twitter fans were basically split down the middle. So I think this is a big deal for Facebook and those that use Facebook a lot. But is it something I’d use on my tablet or phone? Probably not.

Facebook Home allows you to engage so much, much more than the regular Facebook app does. But that’s probably because the app sucks. Most journalists were blown away by how great it is and how much engagement you can get from it. It not only puts Facebook in your face again, but it might also show the relationship between Google and Facebook changing really soon. The HTC First does have the Play Store installed, but if this does well, we could see Facebook do something similar to what Amazon did with the Kindle Fire.

So, yes this is a big deal for Facebook. This will probably increase mobile engagement by about 50% or more just from their Android users, which is quite a bit since Android holds over half the market share right now. So do you think it’s a big deal for Facebook? Let us know in the comments down below.