AT&T Takes Aim at T-Mobile in New Ads; Tells the “Truth” About T-Mobile’s Network

| March 1, 2013 | 3 Replies

Screen-Shot-2013-02-28-at-9.15.12-PMBig corporate entities fighting it out in advertisements across the web and in the papers is nothing new, but something happened at CES this year that was perhaps a little different from the normal mud-slinging we’re used to. T-Mobile’s new CEO, John Legere, is obviously a smart man but, what he did on stage at CES to describe AT&T’s network in New York wasn’t the most professional way to depict one of the biggest networks in the country. Here are some choice quotes from that evening thanks to PCMag:

On AT&T: “Does anyone use AT&T in New York City? Is anyone satisfied with their service? Of course not. The network’s crap.”

Shared Data Plans: “A 5-gigabyte, 10-device shared data plan, when Joe Schmoe Jr. starts to watch porn on his phone, isn’t gonna work.”

Legere goes on to criticize not just AT&T but Verizon, Sprint and the way we’ve been buying our devices. So, Legere is clearly a very different CEO for T-Mobile than we’ve been used to in the past. That much is clear but, it’s been a while since CES now and you’d think that AT&T would have already responded to such a thing. Well, it’s taken them a while but their response is finally ready and it looks like AT&T is more than happy to fight Legere’s comments with facts. There’s a new ad from Ma Bell that’s doing the rounds in the papers and it’ll probably hit the web soon, that delivers some “truths” about T-Mobile’s network:



Now, I’m no expert on the coverage and data speeds of ATT and T-Mobile but it seems to me that T-Mobile can sometimes offer better speeds over HSPA+ than AT&T can over LTE. I’d also question the dropped calls statistic but, we suppose that they’ve done their research. Bloomberg spotted the ads in newspapers and it’s obvious that AT&T are looking to go after T-Mobile as the 4th place carrier tries to make a comeback.

This is nothing new really but, it is interesting to see AT&T go after T-Mobile like this, after all you’d think they’d have bigger fish to fry but, if T-Mo are going to sling mud at their reputation, AT&T have plenty of mud to sling back.

Category: Android News

About Tom Dawson ()

For years now I've had a heavy interest in technology, I grew up with 8-bit computers and gaming consoles and have been using Linux for years now. Android saved me from the boredom of iOS years ago and I've loved every minute of it. As a big reader and writer nothing pleases me more than to write about the exciting world of Android and technology as a whole.
  • octavio

    I have Tmo in the NYC metro area and I have never had any drop calls. Both networks has strength and weaknesses. My friend had an iPhone 4 through AT&T and the coverage in certain areas the call was quite challenging to hear the my friend over voice. She switch to Android device using LTE and the call quality has improved. I am assuming that the 3g network of AT&T was seriously congested to the max and voice quality suffered. AT&T pricing scheme the new one is not something to be desired because the only true winner is AT&T for the fact they can sell more devices, charge a user fee for each device to use the data plan. 5g of Data for each device lets say 10 devices connected to the data plan that won’t work. 10g you might as well be on a GoPhone data plan, 20g your better of with an MVNO, 30g then you can see a decent data plan but at what cost. So AT&T figured a way to sell more devices, charge fees to use the devices data plan an single plan and to provide less data and charge more. Even as a write this comment I am still find what I wrote confusing and perplexing indeed. I can only imagine how the reader will feel. I do not work for Tmo nor do I have any personal grudges against AT&T, just staing facts.

  • Richard Yarrell

    At@t basically is USELESS. Poor data plans and abysmal abilities at updating handsets they are just as bad as Verizon. Tmobile pimp slaps At@t all day long always.

  • krazierokz

    TMOBILE WILL ALWAYS HAVE THE BEST DATA COMPARED TO REST !! i used to get 5/6 down on T’s 3g alone i get always 10mb for average min and highest i got was 17mb on tmobile 4g all other data depends where you are mostly CRAP! tmobile has always had the fastest data maybe not in popular areas but def FASTER!