AT&T Takes Aim at T-Mobile in New Ads; Tells the “Truth” About T-Mobile’s Network

March 1, 2013 - Written By Tom Dawson

Big corporate entities fighting it out in advertisements across the web and in the papers is nothing new, but something happened at CES this year that was perhaps a little different from the normal mud-slinging we’re used to. T-Mobile’s new CEO, John Legere, is obviously a smart man but, what he did on stage at CES to describe AT&T’s network in New York wasn’t the most professional way to depict one of the biggest networks in the country. Here are some choice quotes from that evening thanks to PCMag:

On AT&T: “Does anyone use AT&T in New York City? Is anyone satisfied with their service? Of course not. The network’s crap.”

Shared Data Plans: “A 5-gigabyte, 10-device shared data plan, when Joe Schmoe Jr. starts to watch porn on his phone, isn’t gonna work.”

Legere goes on to criticize not just AT&T but Verizon, Sprint and the way we’ve been buying our devices. So, Legere is clearly a very different CEO for T-Mobile than we’ve been used to in the past. That much is clear but, it’s been a while since CES now and you’d think that AT&T would have already responded to such a thing. Well, it’s taken them a while but their response is finally ready and it looks like AT&T is more than happy to fight Legere’s comments with facts. There’s a new ad from Ma Bell that’s doing the rounds in the papers and it’ll probably hit the web soon, that delivers some “truths” about T-Mobile’s network:



Now, I’m no expert on the coverage and data speeds of ATT and T-Mobile but it seems to me that T-Mobile can sometimes offer better speeds over HSPA+ than AT&T can over LTE. I’d also question the dropped calls statistic but, we suppose that they’ve done their research. Bloomberg spotted the ads in newspapers and it’s obvious that AT&T are looking to go after T-Mobile as the 4th place carrier tries to make a comeback.

This is nothing new really but, it is interesting to see AT&T go after T-Mobile like this, after all you’d think they’d have bigger fish to fry but, if T-Mo are going to sling mud at their reputation, AT&T have plenty of mud to sling back.