abc_google_io_kb_120626_wg

RIM Looks To Overshadow Google I/O With Overlapping BlackBerry Live Event

January 21, 2013 - Written By Chance Miller

Google I/O is always an amazing spectacle. Tickets to the event always sell out within minutes, even though they cost $900. Google always gives away a hefty swag bag to attendees of its keynote, which last year included a Galaxy Nexus, Nexus 7, Chromebox, and Nexus Q. Finally, to top it all off, Google showed Project Glass to the public at last year’s event by having people jump out of a plane and scale down the side of the building. No one can compete with that, can they? Well, RIM seems to think it can.

Research in Motion on Monday announced the BlackBerry Live developer conference, which will be held from May 14-16 in Orlando, Florida. But, wait, Google I/O is slated for May 15-17 in San Francisco. Yep, we were just as shocked as you. There’s no question that RIM is trying steal a little bit of Google’s thunder with its own developer event. What will most likely end up happening, though, is BlackBerry Live will be overshadowed by Google I/O and no one will even care about it except for the twenty BlackBerry developers. Another thing to note is that Google scheduled I/O for those dates back in December and up until today, companies had the common sense and courtesy to steer clear of that week.

Of course, there’s always a tiny little chance that RIM shocks the universe later this month when it finally unveils BlackBerry 10 and its devices to the public. Should this happen, scheduling its conference at the time as Google’s may have actually been a smart move by RIM. The Candian company could introduce something revolutionary during its developer event and overshadow anything Google had up its sleeve. But of course, and this is the more likely case, RIM could tank its presentation and Google could cloud anything decent that RIM had to say.

What do you think of RIM’s strategy? Will it actually benefit from have conflicting dates with Google? I mean, who would choose a BlackBerry Live developer conference over Google I/O? Tell us your thoughts and what you look forward to seeing at Google I/O 2013 down in the comments!