LG is claiming yet again that the reason for the short supply in regards to the Nexus 4 was based on Google just, plain and simple, not ordering enough units. This has long been the thoughts of many on the subject, but today, Cathy Robin, a higher up at LG France stated that LG simply built the number of Nexus devices that Google ordered. It is quite obvious that Google based the number of units ordered on the sales of previous Nexus devices. What Google didn’t count on was the popularity that a $349 (16 GB, $299 8 GB) Nexus would have and the buzz only continued to grow after the sell-out on the first launch day.
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The LG Nexus 4 is a 4.9 oz, 4.7-inch 318 ppi packing release by Google and LG as part of the Nexus Program. The phone comes with a Snapdragon S4 Pro processor that is clocked at 1.5 GHz and comes 2 GB of RAM. Who would guess that such a piece of technology would have caused such a fuss? That’s not even mentioning that the Nexus 4 will always have the latest firmware straight from Google, unlike a couple of versions of the Galaxy Nexus in the United States. It really is a shame that so many of the Android faithful that wanted to have this device were just unable to get it due to a supply problem.
Since the initial release, the Play Store has only had stock maybe a handful of times and for very limited time in random locales. From the initial release in Australia, the Play Store was overwhelmed by demand. This accounts for about the same outcome as being DDoS’ed (distributed denial of service), only by legitimate means by would be consumers. The servers quickly crumbled under the pressure, Google Wallet failed for many, phones disappeared from carts and checkouts froze up around the world. The $349 16GB ($299 8GB), unlocked, unsubsidized, smartphone sold out across the board in around 30 min with each release around the world on the first go around. The Nexus 4 again sold out in about an hour the second time it was released in the United States.
There are rumors that Google and LG have halted production of the Nexus 4 in favor of working on the next iteration of LG Nexus. But take these rumors with a grain of salt, as they are just that. Also, take into account that T-Mobile just recently announced that they will have the Nexus 4 in stock in all of their stores “soon”.
[Source: CNET UK]