LG Will Not Be Distributing the Nexus 4 in Italy

| December 5, 2012 | 2 Replies

And so, the Nexus 4 saga continues, with the news that Italy will not be getting the Nexus 4 in any official capacity. Errr…what? As a European I find that a little strange. Not only do I think that Google need to work on getting the Play Store to more regions across the globe but, for LG, the company that actually makes the phone to come out and say that the device will not distributed anywhere in the country by them is a pretty poor showing. We’re not sure why, either, as the company gave no reasoning behind it.

It’s bad enough that Google can’t meet demand – or even run a web store properly – but for Europeans, the story gets a little worse than that. The Play Store may well sell the device in a number of Western European locales but, for those outside of Google’s reach, you have to turn to a retailer or LG themselves. Now, turning to either a retailer or LG might not seem too bad but, when you take a look at the price – which is often three-to-four times that of the Play Store – then it becomes a problem. Of course, if you really want the phone, what are you gonna do? You’re either going to suck it up and pay the money or you’re just going to go with a carrier to get your hands on a comparable phone for a lot less money. Which is exactly what Google don’t want. It’s a real shame that some countries are left without the option to buy from Google but for Italians, there’s simply no way to get the phone officially. As LG have stated on their Facebook page for the region:

“LG Electronics Italy will not distribute the Nexus 4 smartphone on the Italian market. The LG and Google branded smartphone is still available on Google Play Store in countries where the service is active”

What are those in Italy to do then? Well, there’s little choice but to try and buy it from a neighboring Play Store such as France or Germany but, that’s unlikely to be a realistic option. The other route to go through is to import the phone and pay far too much for the device. All of this saddens me a little bit, the first time that Google has partnered with LG and it seems that the Korean company is more than willing to leave people in the dark or just charge far too much for the device. I wonder if the Optimus G will be hitting Italy?

Category: Android News

About Tom Dawson ()

For years now I've had a heavy interest in technology, I grew up with 8-bit computers and gaming consoles and have been using Linux for years now. Android saved me from the boredom of iOS years ago and I've loved every minute of it. As a big reader and writer nothing pleases me more than to write about the exciting world of Android and technology as a whole.
  • https://www.rebelmouse.com/flapic Flavio

    We are very disappoiinted by Google’s choice not to open the Play Store Devices in Italy (where there’s the highest number of cell phones per person, so why did they reach Spain and not Italy?) and by LG’s strategy to keep us out. Even funnier that the tell us the phone is available on other Play Stores, knowing that we can not buy from another country unless a friend does and send us the device (don’t they know Play Store terms?).
    Anyway yes, it seems they’re going to release the Optimus G in Italy, but I doubt people will buy it as it will be too expensive and won’t probably receive firmware updates for ages (2X users are still waiting for ICS!).

  • http://twitter.com/nphandre Nicolas Andre

    LG said a few weeks ago they wouldn’t sell it in BeNeLux either (Belgium/Netherlands/Luxembourg) because they already have problems to supply the European Play Stores. I don’t care anymore. I’ll wait for the “Nexus 5″ next year or I may be tempted by a Note 2 to replace my trusted Nexus S. Screw LG.