HTC Working on Increasing Shipments of the Butterfly to Meet Demand for the 5-inch Beast

December 12, 2012 - Written By Alexander Maxham

It appears that the Taiwanese manufacturer, HTC is attempting to increase shipments of their new HTC Butterfly to meet the demand for the device. Once it launches in other markets HTC is expecting some pretty high demand for this 5-inch, 1080p beast. According to HTC’s CEO Peter Chou:

“Based on our initial feedback, the phone has become very popular in Japan and we have been endeavoring to boost our shipments”

It’s not surprising that so many of these phones could be going up for sale, and of course this is great news for HTC. Now we just need people to keep their minds on the Butterfly and purchase it. As HTC is still trying to get out of the financial trouble they are currently in. For those that may not of heard of the HTC Butterfly (The J Butterfly in Japan and the Droid DNA in the US on Verizon), it has some pretty spectacular specs:

  • 5-inch 1920×1080 resolution ~441 PPI
  • Quad-Core Snapdragon S4 Pro clocked at 1.5GHz
  • 2GB of RAM
  • 8MP rear camera, 2.1MP front-facing camera
  • 2020mAh
  • 16GB internal storage
  • Micro SD card support (not available on the Droid DNA)
  • Android 4.1 – Jelly Bean

So as you can see it’s setting the standard for the kind of specs we are likely to see at CES and Mobile World Congress in early 2013.

The HTC Butterfly is set to go on sale in Taiwan later this month via Chunghwa Telecom and cost about NT$22,900 (US$788) which is cheaper than the iPhone 5 at NT$24,900. So it should do well to compete with Apple in Taiwan. HTC was asked about their 2013 product strategy, and Tong said that they are looking to extend the product life cycle of their flagship devices, and to start releasing models in the price range of NT$5,000-10,000, which translates to about US$172-340. Which is pretty comparable to the Nexus 4 from Google. So if HTC keeps up with this strategy they should see some growth and changes in their financial situation, which is what we need in the Android industry.

So who is planning on buying the HTC Butterfly/J Butterfly/Droid DNA? Let us know in the comments below.

Source: Focus Taiwan